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Utah Tourism Conference 2010

Utah Tourism Conference 2010. The German Speaking-Market. presented by Get It Across Marketing & PR Sebastian Stauder. Contracted Scope of Work.

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Utah Tourism Conference 2010

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  1. Utah Tourism Conference 2010 The German Speaking-Market presented by Get It Across Marketing & PR Sebastian Stauder

  2. ContractedScope of Work Representing the Utah Office of Tourism in Germany (B2B & B2C) for Trade & Public RelationsFY 2009/2010:Trade:1. Create 3 qualified travel trade marketing promotions 2. Design 2010 German Sales Mission3. Coordinate ITB-Berlin trade/media appointments 4. Coordinate Product Manager Travel Trade FAM 5. Expand/Enhance Utah’s German Web sitePublic Relations:1. Forward trade/media leads to UOT 2. Coordinate 2 group and 4 individual Press Trips3. Create and distribute quarterly Utah Newsletters

  3. Market Trends

  4. Travel Trade Accomplishments I. Continued Growth in Utah Summer & Winter TO Inventories Utah Summer/NP Inventory: Utah Winter/Ski Inventory:

  5. Travel Trade Accomplishments II. UOT Online Strategy in Germany - www.goutah.de III. Utah Reiseplaner Distribution FY 2009/2010 (July 2009 – April 2010): 12,988 Reiseplaners

  6. Public Relations Accomplishments

  7. Public Relations Accomplishments Sample/Result Individual Media FAM: Guenter Reimann in REISE MOTORRAD. Circ. 94,000, Ad equ. 130,000 USD. In addition, Guenter Reimann published a shorter version of this article in eight German and Austrian daily newspapers.

  8. Public Relations Accomplishments Sample/Result Individual Media/TO FAM: Manfred Stromberg in MOUNTAIN BIKE. Circ. 246,310, ad equ. 95,470 USD; in addition, four readers tours to Utah with the tour operator Sun & Fun are offered in the magazine Sample/Result Group Ski FAM: Pia Terheyden in RHEINISCHE POST. Circ. 70,000, Ad equ. 30,000 USD Sample/Result Group Ski FAM: Florian Schmidt in SKI MAGAZIN. Circ. 806,563, Ad equ. 45,580 USD

  9. Public Relations Accomplishments Samples of the Newsletter - each issue with a different header…

  10. Trade Promotions • 32 Travel Trade Appointments for Utah ITB Delegation • Pow Wow & Go West Summit Appointment Assistance • Visit USA Seminar Switzerland: 430 Travel Trade Participants • ADAC/DERTOUR/Meiers Weltreisen Camper Event: 140 Travel Agent Participants In addition, GIA partnered with several German TOs for co-op consumer promotions.

  11. Consumer Promotions Coop with NECKERMANN REISEN Early Bird at Neckermann Catalogue on Utahs NPs Print run: 1,800,000 Travel Agencies: 11,000 Coop with BIKE THE BEST Utah Reiseplaner Distribution at European Road Show 23 Cities 1,800,000 motorcycle enthusiasts VIA URLAUBSSERVICE Outdoor Guide distributed at 40 German consumer travel shows. Circulation: 40,000

  12. Online and/or Interactive Marketing

  13. Strategies / Outlook 2011 • Remain UOT’s B2B and B2C Contact for the German-Speaking Market • Continue to grow Utah Product Inventory • Enhance and Expand - www.goutah.de • Increase subscribers for Utah Newsletter • Start Web 2.0 in Germany • Improve Utah CMS and grow German Content • SEO for goutah.de • Secure TO Co-Op Marketing Programs for Web site • Secure TO Co-Op B2B and B2C Marketing Programs • German Sales Mission in conjunction with AMERICA JOURNAL • Travel Trade Product Manager FAM • Group and Individual Media FAMS • Four German Newsletters

  14. ThankYou For Your Continued Support!! Utah Office of Tourism c/o Get It Across Marketing & PR Neumarkt 33 D-50667 Cologne Germany P: + 49-221-2336-406 F: + 49-221-2336-450 utah@getitacross.de www.goutah.de

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