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“CSR IN THE COMMUNITY”

“CSR IN THE COMMUNITY”. Reported By: MAE PERLAS. TOPIC OUTLINE. CORE CORPORATE RESPONSIBILITIES IN THE COMMUNITY CORPORATE PHILANTROPHY STRATEGIC PHILANTROPHY CORPORATE COMMUNITY INVOLVEMENT DRIVERS OF CSI. CORPORATE PHILANTROPHY. PUBLIC RELATIONS DEVICE ? LEGAL COMPLIANCE ? THRU:

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“CSR IN THE COMMUNITY”

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  1. “CSR IN THE COMMUNITY” Reported By: MAE PERLAS

  2. TOPIC OUTLINE • CORE CORPORATE RESPONSIBILITIES IN THE COMMUNITY • CORPORATE PHILANTROPHY • STRATEGIC PHILANTROPHY • CORPORATE COMMUNITY INVOLVEMENT • DRIVERS OF CSI

  3. CORPORATE PHILANTROPHY • PUBLIC RELATIONS DEVICE ? • LEGAL COMPLIANCE ? • THRU: • Philanthropic donations to deserving causes • Community Groups • Educational Initiatives • Sporting Associations • Youth Groups • Health Programs

  4. THE SHIFT TO STRATEGIC PHILANTROPHY • Linking employee volunteering to human resource strategies • Linking charitable giving to marketing and branding strategies through cause-related marketing and sponsorship • Establishing cross-sector partnerships with community groups to build reputation and legitimacy with the public

  5. “DOING WELL BY DOING GOOD”

  6. “AFTER-PROFIT DIRECT CASH DONATIONS” CORPORATE COMMUNITY INVOLVEMENT BEFORE: AT PRESENT: “USE OF CAUSE-RELATED MARKETING”

  7. CORPORATE SOCIAL INITIATIVES CORE VALUES CORE COMPETENCIES . USE OF PHYSICAL RESOURCES . USE OF HUMAN CAPITAL . ORGANIZATIONAL CAPITAL

  8. DRIVERS OF CSI: • The Competitive Advantage • . BETTER CORPORATE IMAGE • . BUILDING REPUTATION ASSETS • . INTERNATIONAL EXPANSION • THROUGH: • Strengthen marketing and branding initiatives • Improve relations with local government • Assist in the understanding of local cultural norms of appropriate behavior

  9. DRIVERS OF CSI: The New Marketplace Factor “The existence of morality within markets creates certain obligations for corporate management” - Thomas Dunfree SOCIAL REPORTING: Moral pressures in the marketplace may be enhanced through credible reporting of social activities by firms.

  10. DRIVERS OF CSI: • CORPORATE SOCIAL AUDITING, ACCOUNTING, AND REPORTING (SAAR) • disclosure and dissemination of information • is a means of measuring a firm’s performance, communicating its performance to stakeholders and taking into the account feedback from stakeholder

  11. DRIVERS OF CSI: • The Comparative Advantage of Private Firms • Through intense marketplace competition, firms have developed UNIQUE competencies that provide them competitive and comparative advantage in being able to respond to certain problems.

  12. Pure Philanthropy Social Benefit Combine Social & Economic Benefit Pure Business Economic Benefit Exhibit 1. A convergence of interest

  13. LONG TERM BENEFITS • Creation of more jobs • Improvement in community relations • Community empowerment • Heightened economic status • Environmental restoration • Enhancement of quality of life in neighborhood through environmental assessment and cleanup

  14. COMMUNITY INVOLVEMENT CHALLENGES Performing a community assessment in a town Reaching consensus from diverse background and needs Accommodating interest within the goals of the project Conducting community involvement or participation among local residents Building trust among various stakeholders Effectively conveying to local residents other stakeholder’s involvement and support of the revitalization process

  15. COMMUNITY INVOLVEMENT CHALLENGES 7. Educating residents about the GOALS of the project / process 8. Communicating technical information in an easy-to-understand manner

  16. http://company.gettyimages.com The Compassionate Eye Foundation is an innovative nonprofit organization founded by photographer Robert Kent and colleagues, who enlist the talents of other photographers and creative professionals to help those in need. By creating imagery for CEF and donating royalties from the licensing of these images on our site, the photographers raise money to improve education, health care and economic opportunities in developing nations.

  17. www.careers.nestleusa.com/working/community-involvement Nestle believe that educating the youngest generation is the key to creating a healthy future for all. Nestle Youth Education programs focus on nutrition education and enhancing academic skills children need to live healthy, productive lives. Through Nestlé Adopt-a-School program, the company have adopted 53 schools across the country. Nestlé employees are encouraged to volunteer at these schools to promote literacy and health and wellness education. And since 1992, Nestle have provided more than one million students with over four million books.

  18. www.careers.nestleusa.com/working/community-involvement Nestle Employee Volunteerism opportunities enable employees to devote time outside of work to promote health and wellness, youth education and community development. During the holiday season, many of its employees and their families come together to serve holiday meals to the homeless. And when it comes to youth outreach, Nestlé USA volunteers impact more than 35,000 students each year.

  19. “CSR IN THE ECOLOGICAL ENVIRONMENT” Reported By: MAE PERLAS

  20. CORE FEATURES OF ECOLOGICAL RESPONSIBILITY Using natural resources efficiently and minimizing waste Pollution prevention Establishing product stewardship. The corporation can take full responsibility for product’s ecological impacts from resources extraction right trough disposal and reuse Innovation in products, processes and services Managing climate change Ensuring security and resource justice

  21. WAYS TO CONSERVE MOTHER EARTH DISPOSE GRABAGE PROPERLY RECYCLE

  22. WAYS TO CONSERVE MOTHER EARTH MAKE A PROFIT OUT OF GARBAGE SEGREGATE

  23. WAYS TO CONSERVE MOTHER EARTH OR NO TO ILLEGAL LOGGING

  24. IN PHILIPPINES…. The Climate Change Commission, which is attached to the Office of the President, is an independent and autonomous agency with the same status as that of a national government. It is the sole policy-making body of the government tasked to coordinate, monitor and evaluate the programs and action plans of the government relating to climate change.

  25. THE CLIMATE CHANGE COMMISSION

  26. “Ikaw, Ako, Tayo: Kabatang Handa sa Klimang Nagbabago” at Museo Pamabata • This event is a partnership between the Climate Change Commission and Museo Pambata aimed at raising climate change consciousness among students in a creative and conducive environment. Museo Pambata will be able to showcase their I ♥ My Planet Earth gallery, multipurpose hall and other facilities both to students and teachers as a potential educational venue for future events and study tours.   An interactive exhibit and workshop will be conducted on the identified date which will aim to: • Educate students on the causes and effects of climate change. • Enable the students to identify ways of reducing their carbon footprint. • Raise the consciousness of the students on the urgency of addressing climate change. • 4.  Inspire the students to become advocates of simple climate change mitigation and adaptation measures.

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