1 / 8

Video Concepts:

Video Concepts:. Creation, application, Social Media. Eric J. Schiff | University of Oregon | AAD 610 – MktgMediaComm.com. Video in Social Marketing. VIDEOS ARE KEY Top area for increased marketing efforts. Youtube is where 69% of marketers put the most increased efforts in 2013 .

hasad-beasley
Download Presentation

Video Concepts:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Video Concepts: Creation, application, Social Media Eric J. Schiff | University of Oregon | AAD 610 – MktgMediaComm.com

  2. Video in Social Marketing VIDEOS ARE KEY • Top area for increased marketing efforts. • Youtubeis where 69% of marketers put the most increased efforts in 2013. • Trend continues for 2014 Source: Social Media Marketing Industry Report 2013 Reference Eric’s Social Media Marketing Diigo List for relevant articles.

  3. Video Integral to Brand • Video is big, always has been, and always will be, but it seems marketers are embracing it more and more as part of their brand strategy. • Consider that more than 110 hours of video are uploaded to Youtube every minute in 2014 – up from 79 in 2013 • It is the 2nd biggest search engine online and the number one search engine for travel within the 18-24 years old demographic • One can easily understand why video has become pivotal for many organizations, in particular in the travel & hospitality vertical (which feeds the Arts) Source: Social Media Marketing Industry Report 2013

  4. Social Media Marketing Trends 5 Social Media Marketing Trends for 2014 • FACEBOOK DOWN (losing younger audience) • TWITTER UP (gaining at all demographic levels) • SNAPCHAT MARKETING (Viral Marketing) • Short term viral marketing • Snapchat video • Google+ • Collaborative Economy (P2P) • Videos (Are Hot, Hot, Hot) Source: Frederic Gonzalo – 5 Social Media Marketing Trends

  5. Video Examples • Music of New Orleans • My Tattoos, My Business • Repurpose • Jay Shepherd Biopic • Additional AAD Samples

  6. Video Apps Standard Standard Production Apps • iMovie (Mac) • Final Cut Pro (Mac) • iSkysoft Video Editor (Mac & PC) • MovieMaker (PC) • Adobe Premiere (Mac & PC) • Sony Vegas Pro 12 (PC) • Magix Video Pro (PC) • Pinnacle Studio 17 (PC) Formats: MOV, M4V, MP4, FLV, MPEG, WMV, more.

  7. Video Apps tablets/Micro Tablets • iMovie • ReelDirector • Cinefly • Magisto Mobile/Micro Video • Vine • Viddy • Snapchat • Poke • Instagram • Lightt

  8. Video Sharing Sites • YouTube • Vimeo • Metacafe • Veoh • Break • flicker

More Related