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Masculinity in the Media

Masculinity in the Media. Media’s View on “What a Man is”. Men in Ads . Males, when depicted in ads alone, appear as strong and cultured . Studies Show. The report by Children Now entitled Boys to Men: Media Messages About Masculinity , 1999, found that:

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Masculinity in the Media

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  1. Masculinity in the Media Media’s View on “What a Man is”

  2. Men in Ads • Males, when depicted in ads alone, appear as strong and cultured

  3. Studies Show... • The report by Children Now entitled Boys to Men: Media Messages About Masculinity, 1999, found that: • Male characters are more often associated with the public sphere of work, rather than the private sphere of the home, • Issues and problems related to work are more significant than personal issues

  4. Tough and Aggressive • Males are told to act tough, • …hide their emotions, and • …assert themselves in any way necessary

  5. Be Ready to Fight and...

  6. Media Trends... • Dominant trends in the media’s portrayal of men reinforce and support social attitudes that link masculinity to • Power • Dominance • Control

  7. Never Acknowledge Weakness

  8. Tough Guise • In Tough Guise: Violence, Media and the Crisis in Masculinity, Jackson Katz and Jeremy Earp argue that the media provide an important perspective on social attitudes—and that: • The media are not the cause of violent behaviour in men and boys • BUT: they do portray male violence as a normal expression of masculinity • BUT… Is this a LEARNED Behaviour?

  9. What Media Emphasizes • The portrayal and acceptance of men by the media as socially powerful and physically violent serve to reinforce assumptions about: • How men and boys should act in society • How they should treat each other • How they should treat women and children

  10. The Upside? Positive Changes? • Unfortunately… not really. We are still producing sexist Ads! • http://www.businessinsider.com/these-modern-ads-are-even-more-sexist-than-their-mad-men-era-counterparts-2012-4?op=1 • Can you think of any Gender Equality ads, or ads that have stepped away from the “Masculine” stance? • What do you think has changed about the attitudes of men towards women?

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