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Digital Television & HDTV TIF Cable & Broadcasting Group 26 th April 2007

Digital Television & HDTV TIF Cable & Broadcasting Group 26 th April 2007. Michael O’Shea Panasonic. Penetration. Analogue broadcasting. Analogue reception. Switchover completed. Digital reception. 3. Final ATO. 100%. 2. Switchover. 1. Turn-on. Time. Source : BIPE.

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Digital Television & HDTV TIF Cable & Broadcasting Group 26 th April 2007

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  1. Digital Television & HDTVTIF Cable & Broadcasting Group26th April 2007 Michael O’Shea Panasonic

  2. Penetration Analogue broadcasting Analogue reception Switchover completed Digital reception 3. Final ATO 100% 2. Switchover 1. Turn-on Time Source : BIPE DVB - EU Policy & Timeline 2012

  3. Consumers: Multichannel access & Picture/Sound quality are the main drivers for DTV • Movie channels 90% • Digital quality of picture and sound 88% • Quality of programmes 87% • Documentary channels 87% • Variety of programmes/channels 86% • Information channels 61% • Sports channels ` 60% • Kids channels 51% • Access to pay-per-view 39% Source : Baromètre Cabsat Ipsos/Stratégie

  4. Most UK homes already multi-channel • 75% of homes are multi-channel (73.3% digital) • Three-quarters of current conversion via DTT: • 8.6 m homes have satellite TV • 7.8 m homes have Freeview • 3.3m homes have cable Analogue switchoff 2012 Market share of UK multichannel TV homes, Q3 2006 Source: Ofcom Q3 Digital TV Progress Report

  5. Switchover is a global phenomenon Netherlands – completed analogue switch-off on 11th Dec 2006 Sweden - 50% of the Swedish population have now switched over Finland - remain on track for switch-off by 31 August 2007 Germany - remain on-track to achieve a 2008 switch-off Italy - switchover slated for completion by 31 December 2008 Norway - will switch-off analogue terrestrial between end of 2008 and late 2009 / early 2010 USA - have set a switchover date of 17 February 2009 Australia – have set a target switchover timeframe of 2010-2012 Ireland – target 2012, or before? Year Starting: Switchover completed Switchover in progress Switchover plan set Tentative switchover dates TODAY UK Start UK Finish

  6. Digital TV Reception • Signal received by • Standard aerial (roof-top or set-top) - DTT • Satellite dish • Cable • (DSL; DVB-H) • Decoded by • Set top box • Integrated decoder in TV (IDTV) • Displayed on screen

  7. Irish DTT Pilot – Mar 2007–Aug 2008 • Four Multiplexes (MUXs) • Up to 1,000 homes Dublin/Louth • MPEG2 & MPEG4 transmissions • Focus on MPEG4 (HDTV) • HD Trial starts July 2007 • Transmitters on Three Rock & Clermont Carn (Dundalk)

  8. DTT Pilot – Coverage (Fixed Aerial)

  9. DTT Pilot – Coverage (Set-Top Aerial)

  10. Multiplex 1 RTÉ 1 RTÉ 2 TV3 TG4 Radio 1 FM Radio 2 FM Lyric FM RNaG FM Today FM Radio 1 AM Ireland – Planned DTT Pilot Content Multiplex 2 • Channel 6 • CBeebies* • BBC 4* • Sky News • Extreme Sport • Radio Channels Multiplex 3 • CBBC* • BBC 3* • BBC News 24 • Sky Sports 1 • UKTV History • Radio Channels Multiplex 4 – HD Trial

  11. HD Televisions • EICTA Specification for “HD Ready” TV • Minimum native resolution of the display 720lines in wide aspect ratio • accepts HD input via DVI or HDMI & supports content protection (HDCP) • Most LCD & Plasma TVs are now 1024 x 768 or greater • “Full HD” – 1920 x 1080p • BUT – these sets will only display a HD picture when connected to a HD receiver (eg Sky HD set-top box) • No HDTVs yet available in UK or Ireland– no FTA digital terrestrial HD services

  12. HD STBs • SKY HD Box • BBC HD Trial 2006 • Humax HDCI-2000T • Irish DTT Pilot 2007-08 • Humax HDCI-2000T

  13. HD TVs & STB’s - Australia • HDTV • TVs with integrated DTT HD receiver • LG, NEC, Philips, Samsung, Schaub, Sharp • Retail from A$2,200 (€1,350) • DTT HD STB • LG, NEC, Philips, Samsung, + 10 others • Retail A$500 (€300)

  14. Future TV Development – Irl/UK • HDTV with integrated MPEG2 and MPEG4 DTT receiver • Available 2009, possibly 2008 • The key specification for TVs for Ireland from 2008 on • Future-proof UK consumers for migration to MPEG4 post-2012

  15. More Information • www.hdready.org.uk • www.dba.org.au • www.humaxdigital.com • www.dvb.org

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