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Mechanically Assisted Dependent Transfer Mechanism. Jessica Sandoval Melissa Fredette Bryant Cornell Shih-Chung Chang Chris Johnston. Technology. Transfer individuals with disabilities Self contained device Simple operation Patent pending Functioning prototype. Existing Products.
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Mechanically Assisted Dependent Transfer Mechanism Jessica Sandoval Melissa Fredette Bryant Cornell Shih-Chung Chang Chris Johnston
Technology • Transfer individuals with disabilities • Self contained device • Simple operation • Patent pending • Functioning prototype
Existing Products Overhead devices Sling-based Manual transfers
Advantages Non-invasive Operator and user safety Simple operation Self contained Cost Increased mobility
Market Analysis • Airline industry • 20 major air carriers • 32 national air carriers • 89 regional and commuter air carriers • 517 commercial airports • Health care • 7569 Hospitals • New regulation regarding patient transfers • >16,000 nursing homes in US • Home care • Fastest growing market • Escalating health care costs • Independence
Market Analysis • 2.7 Million wheelchair users (2006) • Robust, increasing demand • “Baby Boomer” generation • Prevalence of orthopedic impairments
Porter’s Five Forces • Substitute Products • Manual Lifting • Rivalry AmongCompetingSellers • Haycomp lift • Multiple competing products • New expanding market • Suppliers • Low power • Many sources • Buyers • Medium to • high power • Switching cost • Low frequency • purchase • Potential NewEntrants • Patent pending
Major Hurdles Product cost vs. current state Required development Current economic situation
Keys to Success Minimize production costs Maintain a price competitive product Identifying customer benefit Efficient distribution channel Gain market awareness
Viability • Growing Market • Niche • Underserved • Limited new products • Airline Industry • Competitors • Competitive advantage • Market definition • Expansion to additional markets • Brand awareness