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Managerial Challenges Facing Old and New Multinationals

Managerial Challenges Facing Old and New Multinationals. Ravi Ramamurti Northeastern University Session on: COST Panel session on Emerging Country Multinationals 37 th EIBA Annual Conference, Bucharest, Romania December 9, 2011. The Challenge.

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Managerial Challenges Facing Old and New Multinationals

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  1. Managerial Challenges Facing Old and New Multinationals Ravi Ramamurti Northeastern University Session on: COST Panel session on Emerging Country Multinationals37th EIBA Annual Conference, Bucharest, Romania December 9, 2011

  2. The Challenge • Old MNEs—how to win in emerging markets while retaining the lead in developed markets? • New MNEs—how to build presence in foreign markets while retaining the lead at home? • Each has to learn different things to succeed

  3. Old MNEs Source: Adapted from Govindarajan & Ramamurti, Global Strategy Journal, 2011

  4. New MNEs • Building international presence: Why do it, and how? (Ramamurti & Singh 2009) • How to move up the value curve? • How to plug competency gaps? • How to staff the growth, and create a global mind-set? • Professionalizing management (vs family control) • Integrating foreign acquisitions • Profitability, through the “loss valley” • How to remain independent and viable?

  5. Who will win the learning race— EMNEs or DMNEs?

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