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Managerial and Organizational Challenges

Managerial and Organizational Challenges. Rogers Communicatons. Question. What were the organizational and managerial challenges that the firm faced given its configuration and how did it overcome them? Integrate course theory. Executive Management. Death of Ted Rogers in 2008

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Managerial and Organizational Challenges

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  1. Managerial and Organizational Challenges Rogers Communicatons

  2. Question • What were the organizational and managerial challenges that the firm faced given its configuration and how did it overcome them? • Integrate course theory

  3. Executive Management • Death of Ted Rogers in 2008 • “Riverboat” gambler who often “bet the farm” • Built the pieces • Nadir Mohamed appointed CEO in 2009 • Professional manager • Strives to achieve steady growth • A “maintainer”

  4. The Merger • Historically  4 division • Cable, Telecom, Wireless, Media • Reasoning  changing industry • Converging networks • Product cycles maturing • Increasing customer expectations • “To remain industry leader, we need to work and operate differently. These changes position us to continue to compete and win and reflect an important, continued evolution of our business.” – Nadir Mohamed, CEO Rogers Communications

  5. The Merger • Now  2 Divisions • Communications (Cable, wireless, telecom) • Cable (Broadcasting, publication, Blue Jays) • Main driver  remove “silo thinking” • to integrate operations • functional committees and loyalty programs

  6. The Merger • Achieved: • streamlined and integrated operations • top-end cost savings • improved customer responsiveness • easier decision-making process • Difficulties: • learning curve • a different internal structure • transition period existed • "I look forward to my new role and providing oversight to the long-term strategic development of the overall business. I will be working closely with Nadir and the leadership team to ensure our continued momentum and sector leading growth.” – Rob Bruce, President Rogers Communications

  7. Growth via first-to-market • First to market advantage • Types of value propositions: • cost differentiation (trying to be the cheapest) • superior customer service • Superior advertising and marketing channels. • Customers in communications want the newest and most innovative technology • Customer and brand loyalty • Early adopters

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