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Dallas Hogensen Alex Waite Bryce Mooney

Dallas Hogensen Alex Waite Bryce Mooney. Goals. Target Market: 21-34 Tailgaters/ Football Fans Other generations not focused on: -Under 21 -35+ Creating Brand Relationship http://www.tailgateapproved.com/tg/#/21. Negatives. Under Age Drinking Article in Missouri Paper

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Dallas Hogensen Alex Waite Bryce Mooney

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  1. Dallas Hogensen Alex Waite Bryce Mooney

  2. Goals • Target Market: • 21-34 • Tailgaters/ Football Fans • Other generations not focused on: • -Under 21 • -35+ • Creating Brand Relationship • http://www.tailgateapproved.com/tg/#/21

  3. Negatives Under Age Drinking Article in Missouri Paper Limited Segment of Market

  4. Commercials GROOLER TAIL

  5. Questions You WON’T Answer… • Have/would you purchase the Bud Light cans simply because they have the color of your favorite team on them? • Do the products that come with your Bud Light cans entice you to purchase Bud Light? • Do you think this marketing plan is effective?

  6. Resources • www.connectmidmissouri.com • www.tailgateapproved.com • http://images.google.com/imghp?hl=en&tab=wi

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