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Rutgers University Libraries MBA Orientation

Rutgers University Libraries MBA Orientation. August 22, 2005 Ryan Womack, Business & Economics Librarian. RUL Resources . Books Journals Databases Multimedia. Collections. Over $7 million spent annually on collections 234 major online databases Most business journals available online

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Rutgers University Libraries MBA Orientation

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  1. Rutgers University LibrariesMBA Orientation August 22, 2005 Ryan Womack, Business & Economics Librarian

  2. RUL Resources • Books • Journals • Databases • Multimedia

  3. Collections • Over $7 million spent annually on collections • 234 major online databases • Most business journals available online • Subscriptions assure quality, completeness, convenience

  4. Remote Access • Almost all web resources available off-campus • Use NetID and password to login in at the libraries home page

  5. Library Services • Request delivery of books and articles using your barcode and Library PIN number • Renew checkouts in the same manner • Request your PIN at any circulation desk or by e-mail to Ask-A-Librarian

  6. Even more services • A large library system – Kilmer, Dana, Alexander, LSM • Indefinite checkout period • Recall and Request! • EZBorrow and ILL

  7. Library Services • Research Guides for Business Resources in many areas • Reference Assistance (in person, by phone, or e-mail)

  8. Finding Information • Burger King has introduced a controversial new ad campaign targeting 18-34 year old males • Their new product --- Chicken Fries • Let’s find out more

  9. Internet • Current, convenient, cheap • Difficult to focus on factual or historical information • Find out what everyone else knows already

  10. Internet vs. Subscription Databases • Internet = Unprofessional? • Databases provide access to higher quality, in-depth, filtered information written by experts

  11. Business Source Premier • Best general source for business periodicals • Excellent coverage of scholarly business journals • Lots of full text • Use LinkSource to locate more full text

  12. From Prepared Foods, July 2005 Journal of Public Policy and Marketing, Spring 2005

  13. Prepared Foods, July 2005

  14. Journal of Public Policy and Marketing

  15. Journal of Public Policy and Marketing Spring 2005

  16. Factiva • Largest source for business news • International, multilingual • Continuously updated

  17. MarketLine • Short company and industry profiles

  18. TableBase • Statistical data, extracted from leading trade publications • Great for fast, reliable figures

  19. From Nation’s Restaurant News

  20. ReferenceUSA • Largest searchable directory of US businesses • Over 12 million listings

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