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Rutgers University Libraries MBA Orientation. August 22, 2005 Ryan Womack, Business & Economics Librarian. RUL Resources . Books Journals Databases Multimedia. Collections. Over $7 million spent annually on collections 234 major online databases Most business journals available online
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Rutgers University LibrariesMBA Orientation August 22, 2005 Ryan Womack, Business & Economics Librarian
RUL Resources • Books • Journals • Databases • Multimedia
Collections • Over $7 million spent annually on collections • 234 major online databases • Most business journals available online • Subscriptions assure quality, completeness, convenience
Remote Access • Almost all web resources available off-campus • Use NetID and password to login in at the libraries home page
Library Services • Request delivery of books and articles using your barcode and Library PIN number • Renew checkouts in the same manner • Request your PIN at any circulation desk or by e-mail to Ask-A-Librarian
Even more services • A large library system – Kilmer, Dana, Alexander, LSM • Indefinite checkout period • Recall and Request! • EZBorrow and ILL
Library Services • Research Guides for Business Resources in many areas • Reference Assistance (in person, by phone, or e-mail)
Finding Information • Burger King has introduced a controversial new ad campaign targeting 18-34 year old males • Their new product --- Chicken Fries • Let’s find out more
Internet • Current, convenient, cheap • Difficult to focus on factual or historical information • Find out what everyone else knows already
Internet vs. Subscription Databases • Internet = Unprofessional? • Databases provide access to higher quality, in-depth, filtered information written by experts
Business Source Premier • Best general source for business periodicals • Excellent coverage of scholarly business journals • Lots of full text • Use LinkSource to locate more full text
From Prepared Foods, July 2005 Journal of Public Policy and Marketing, Spring 2005
Factiva • Largest source for business news • International, multilingual • Continuously updated
MarketLine • Short company and industry profiles
TableBase • Statistical data, extracted from leading trade publications • Great for fast, reliable figures
ReferenceUSA • Largest searchable directory of US businesses • Over 12 million listings