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Social Recruiting

Social Recruiting. Travis Davis, Recruitment Specialist NCDOT Career Services. How many have conducted any type of business in the last month via: . Phone? Email? Social Media?. What is Social Recruiting?.

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Social Recruiting

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  1. Social Recruiting Travis Davis, Recruitment Specialist NCDOT Career Services

  2. How many have conducted any type of business in the last month via: • Phone? • Email? • Social Media?

  3. What is Social Recruiting? • Social recruiting is engaging with users of social media tools to source and recruit talent

  4. Social Media Tools • Facebook • Twitter • Youtube • LinkedIn • Blogs • Many, many others

  5. Social Media Facts • By 2011, Generation Y (born 1979-1995) will outnumber baby boomers (born 1946-1964...96% will have joined a social network • Social media is now the #1 online activity • Twitter: More than 106 million users • Facebook: More than 500 million users • 55 million tweets per day • 3 out of 4 employees use social media technology • 2/3 of the internet population visits social networks • Job seekers use social media an average of 5 hours/week • If Facebook were a country it would be the 4th largest country in the world

  6. Number of years to reach 50 million users • Radio (38 years) • TV (13 years) • Internet (4 years) • iPod (3 years) • Facebook (added 100 million users in less than 9 months)

  7. Purpose

  8. Target Audience • College students • High school students • Counselors, teachers, professors, deans • Job seekers • General public

  9. Ways that NCDOT uses social media • Notification of career fairs • Notification of on-campus recruiting events • Notification of youth programs • Link to job postings (especially hard-to-fill jobs) • Links to other pertinent websites that may be of interest to potential applicants • General tips (e.g. interviewing, dress, resume writing, filling out applications) • Communication to current employees and interns • Building business relationships

  10. Benefits • Time-saving: Send out information instantly to a large number of people • Cost-saving: Completely free • Market your company • Increase traffic to company website • Diversity recruiting: 24% of twitter users are African American. 17% are Hispanic.

  11. Some fears of social media • The unknown • Time consuming • Security risks • Negative comments/feedback received

  12. NCDOT Careers • Twitter Account • Facebook Account

  13. How To Maximize Traffic And Increase Followers • Balance promotional, personal, and conversational posts • Be a “real person” reflecting a real voice and authenticity • Be interesting, informative, and entertaining • Regularly promote/highlight others (they will likely reciprocate) • Tailor conversations to your targeted recruits • Post photos • Update 2-3 times a week • Press releases • Business cards • Email signature

  14. Good examples of other companies utilizing social media • US Department of State • UPS

  15. Things to avoid on social networks • Spamming/Chain letters • Not posting enough • Too many posts • Posting incorrect information • Getting too personal

  16. Interested? How to setup • Get permission • Submit a proposal • Develop a schedule • Develop a list of topics you will be posting • Talk to IT department to setup a secured account (username, password, backup user)

  17. Questions • Travis Davis, NCDOT Recruitment Specialist • Email: tedavis1@ncdot.gov • Phone: 919-733-7685

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