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Meeting the needs of business schools in the era of Executive MBA Programmes

Meeting the needs of business schools in the era of Executive MBA Programmes. Bill Russell Director – Sales and Marketing Emerald Group Publishing. Global Competition Share of World GDP in 2015. The Asia Pacific region is fast becoming the engine room of the world economic growth

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Meeting the needs of business schools in the era of Executive MBA Programmes

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  1. Meeting the needs of business schools in the era of Executive MBA Programmes Bill Russell Director – Sales and Marketing Emerald Group Publishing

  2. Global Competition Share of World GDP in 2015 • The Asia Pacific region is fast becoming the engine room of the world economic growth • In the next ten years, it is forecast that Asia’s economies will account for 45 per cent of the world GDP Source: Consensus Economics; IMF economics @ ANZ

  3. Business & ManagementGrowing Subject Area • Business is the world’s number 1 Bachelor’s degree and Master’s degree subject. • Business and administration is the UK Top Bachelor’s Degree 2002-2003 (UK Higher Education Statistics Agency • 23% of US first degrees are in business and management (2003)* • MBAs make up 25% of all US master’s degrees (2001), up from 11% in 1971** *US (National Center for Education Statistics) 2003 **P.Friga, R.Bettis. R.Sullivan: Academy of Management Learning & Education, 2003, Vol.2.No. 3

  4. MBA -Vs- Part time/Distant MBA AACSB (BizEd July 2006)

  5. Rankings Influence EMBA & MBA

  6. As the market for the full-time MBA drops across the world –EMBA programmes are experiencing a marked increase in applications: EXAMPLES: % increase over 2004 applications • University of Chicago – 50% increase • Columbia Business School (NY) – 7% increase • CEIBS (Shanghai) – 9.5% increase Financial Times- Oct 05

  7. Characteristics of an EMBA: Hands-on, more practical; applying theories to practical problems through case analyses Global in scope and international in content Corporate focused and driven Curriculum that covers and integrates all functional business areas “Academic research was largely irrelevant… We needed theory only as it is applied to real world situations” Marc Coleman, Economics Editor TheIrish Times

  8. EMBA: Why Do Students Study? Percentage within each age group who highly rate the aim Source: FT EMBA 2005

  9. Differences Between Fulltime MBA & EMBA • Catchment area for EMBA smaller – as students need to attend for short stays • Full time courses more international • 2 years too long for many in their 30s

  10. Full-time MBA versus executive MBA programmes Source: Business Schools Research by Wai Kwen Chan

  11. Global Demographic Trends • Worldwide population 25 – 29 core MBA age – set to climb from 520M in 2005 to 600M in 2015 • Same period North American 25 – 29 population set to grow from 22M to 24.5M • Europe – population will fall • Potential MBA students in Asia will rise from 290M in 2005 to 350M in 2015 • Numbers in Latin America will also rise • Source – US Bureau of the Census

  12. Age when started their MBA Differences: Higher numbers under 30 in US doing MBA More people in Europe completing MBA age 31-40 Source: FT MBA & EMBA 2005

  13. Age when started their EMBA Source: FT MBA & EMBA 2005

  14. Global competition for students • Bus Schools will have to become more international to attract brightest students • MBA programmes will become more trans-national (more than 1 country) • Courses taught will need more international resources • Management approaches vary worldwide

  15. International students in the Australian Higher Education Sector by top 10 Source Countries, 2003 Source: http://www.dest.gov.au

  16. An example from the USSource: Financial Times • US Schools adjusting • Smith school at the University of Maryland now running programmes on 4 continents: • N-America – Washington • Europe – Zurich • Asia (Beijing & Shanghai) • Africa - Tunis

  17. Programmes Are Getting Shorter • Move to 12 month programme – eg. Ivey school in Canada • Argentina – IAE leading school down from 16 month to 12 month course • Even the top US schools will shorten courses

  18. Custom ProgrammesEducating a key group of managers Average breakdown of programmes run for clients 84 percent of customer programmes are delivered in companies of more than 5000 employees Source: FT Executive Education 2005

  19. Custom course purchasers expectation on company investment in custom executive education over the next three years Source: FT Executive Education 2005

  20. Expectations on the use of distance learning in custom executive education over the next three years Source: FT Executive Education 2005

  21. Emerald’s offering to EMBAs Publishing policy: • Internationality • Diversity • Committed to theory and practice Product Offering: • Emerald Management Xtra • 150 journals • Management (130 journals) & LIS (20 journals)

  22. International Support • 4 Regional Managers/Vice Presidents • 22 Business Managers

  23. Product and service

  24. EMX Database includes:- • Up to 150 Emerald journals + 300 of world’s remaining top management journals • Over 90% peer-reviewed • New acquisitions and launched titles

  25. Conclusion • MBA programmes important • Part-time/Distant Learning/EMBA/Custom programmes are on the rise • Resources for distant learning need to cater for this • Business First Degrees growing

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