1 / 7

Hit Me With Your Best Shot!

Hit Me With Your Best Shot!. PAN/NACCDO 2008 Leveraging the Strengths of Others Cynthia Manley Associate Director for Communications Vanderbilt-Ingram Cancer Center Nashville, TN. Reality Check. Matrix organization, not free-standing

hayes-levine
Download Presentation

Hit Me With Your Best Shot!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Hit Me With Your Best Shot! PAN/NACCDO 2008 Leveraging the Strengths of Others Cynthia Manley Associate Director for Communications Vanderbilt-Ingram Cancer Center Nashville, TN

  2. Reality Check • Matrix organization, not free-standing • Broad portfolio of responsibilities, small staff dedicated to cancer • Brand equity is in VANDERBILT • Budgets, FTEs tend to be centralized for marketing, public affairs • Expectations are high BUT … tradition of collegiality in my favor.

  3. Case Study: National PR • Center’s Board of Overseers wanted a “national PR firm” • Costs prohibitive, bandwidth still a challenge b/c firm would need management • VMC N&PA also wanted to focus on national placements, dedicated an FTE to building relationships

  4. Found a Win-Win • Cancer PIO (Dagny Stuart) is part of N&PA, attends weekly staff meetings, shares on-call duties, etc. • Craig Boerner is nat’l news director • She is responsible for knowing center, issues, trends, faculty, survivors • He is responsible for knowing national media, what they’re working on, etc.

  5. Reaching Across Campus • Craig works with VU News Service, which operates studio. • Medical Center pays portion of camera operator’s salary. • Also share resources like VOCUS, subscriptions, etc. • Med Center News Director meets regularly w/ VU News Service staff

  6. Benefits • Cost sharing, esp w/ studio • Better ability to focus for BOTH Craig and Dagny • National reporters LOVE having one contact for the medical center • We pick up on cancer opportunities that we’d miss otherwise

  7. Lessons Learned • Keep end game in mind • Let go of control • Look for win/win • “Manage up” • Celebrate each other’s victories • Treat colleagues as customers like you would outside media

More Related