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Open a new word document. Title it: KIDS ADVERTISING TECHNIQUES. Techniques Used to Advertise to Kids. Ideal Kids.

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  1. Open a new word document Title it: KIDS ADVERTISING TECHNIQUES

  2. Techniques Used to Advertise to Kids

  3. Ideal Kids • The kids in commercials are often a little older and a little more perfect than the target audience of the ad—they are in other words, the role models for what the advertiser wants children in the target audience to think they want to be like. • Example—A commercial that is targeting 8 year olds for instance will use 11-12 year olds

  4. Ideal Kids—What to Write in Notes • Kids are often a little older and a little more perfect than the target audience of the ad • Example—Uses 11-12 year olds for a toy for an 8 year old

  5. Heart Strings • Commercials often create an emotional ambience that draws you into the advertisement and makes you feel good. We are more attracted to things that make us feel good • Example—The “I am going to Disney” Commercials

  6. Heart Strings—What to write • Ad uses emotions to attract us to the product. • Example—The “I am going to Disney” Commercials

  7. Amazing Toys • Many top commercials show their toys in life-like fashion, doing incredible things. Airplanes that do loop the loops and cars doing wheelies, dolls cry. • Most toys don’t do these things in real life

  8. Amazing Toys—What to write • Show toys, doing incredible things. • Most toys don’t do these things in real life

  9. Life Like Settings • Barbie struts her stuff on the beach with waves crashing in the background, space aliens fly through outer space. • These things do not come with the toys

  10. Life Like Settings—What to write • Toys are shown in real settings doing things. • Example: Barbie’s Dune Buggy does not come with a sand beach but the commercial might show one

  11. Sounds good • Music and other sound effects add to the excitement of commercials. Sounds can make toys seem more life like or less life like, as in a music video. It sets the mood • Example—Fun dance music playing in the background of the commercial for a new doll

  12. Sounds good—What to write • Music and other sound effects add to the excitement of commercials and set the mood • Example—Fun dance music playing in the background of the commercial for a new doll

  13. Cute Celebrities • Teenage Mutant Ninja Turtles sell pizza, Joe Cool sells cigarettes. These are ways to get kids to identify with the product. • Example—Kraft Mac and Cheese and Spongebob

  14. Cute Celebrities—What to Write • Teenage Mutant Ninja Turtles sell pizza, Joe Cool sells cigarettes. These are ways to get kids to identify with the product. • Example—Kraft Mac and Cheese and SpongeBob

  15. Selective Editing • Selective editing is used in all commercials but especially in commercials for athletic toys like Frisbees and footballs. The commercial will show amazing catches and brilliant throws but most kids won’t get the same results. • Example—Nerf football or dart gun

  16. Selective Editing—What to Write • The commercial will show amazing catches and brilliant throws but most kids won’t get the same results. • Example—Nerf football or dart gun

  17. Family Fun • “This is something the whole family can do together!” Many of these commercials show parents and kids playing with these toys together • Example—Very common for Board Games

  18. Family Fun—What to write • Many of these commercials show parents and kids playing with these toys together • Example—Very common for Board Games

  19. Excitement! • Watch the expressions on the kids’ faces. They are happy and never bored.

  20. Excitement!—What to Write • Watch the expressions on the kids’ faces. They are happy and never bored. • Example—You never see kids fighting and yelling or crying over a toy not working

  21. Star Power • Sports Heroes, movie stars, teenage heartthrobs tell kids what to eat and wear. Stars get paid to do this but it looks like they LOVE the product

  22. Star Power—What to Write • Sports Heroes, movie stars, teenage heartthrobs tell kids what to eat and wear. Stars get paid to do this but it looks like they LOVE the product

  23. Examples of Commercials • Ideal Kids • http://www.youtube.com/watch?v=VD-wp0O7G4o (Play-Doh Burger Factory) • Heart Springs • http://www.youtube.com/watch?v=zVKOSaBGPQE (Disney World—Making Memories) • Amazing Toys • http://www.youtube.com/watch?v=Sc7AQp0_zfo (Hot Wheels) • Life-Like Setting • http://www.youtube.com/watch?v=P9dvknOCdCY (GI Joe Shark) • Selective Editing • http://www.youtube.com/watch?v=nMoVS1bXljc(Hot Wheels Wall Track) • Trust me it does not work like this (also takes paint off) • Star Power • Sounds good • Cute Celebrities • Family Fun • Excitement

  24. Assignment • Find 2 kids commercials from YouTube • View them • Tell what technique is used (there may be more than one) • Email your link and explanation to Mrs. Ferris

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