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Persuasion Discussion

Persuasion Discussion. Communication 24. Three Components of Policy Speaking:. Proving a need Devising a plan Showing the plan is practical. Three Components of Policy Speaking:. Practice Take a topic and devise a need, detail a plan and address practicality

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Persuasion Discussion

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  1. Persuasion Discussion Communication 24

  2. Three Components of Policy Speaking: • Proving a need • Devising a plan • Showing the plan is practical

  3. Three Components of Policy Speaking: • Practice • Take a topic and devise a need, detail a plan and address practicality • visit half moon bay / play tennis / buy a mercedes benz / take com 24

  4. Monroe’s Motivated Sequence. • 5 step organization • Attention • Need • Satisfaction • Visualization • Action

  5. Conditional Statements • Real Conditional = probable situations • If you do X, then Y will happen • simple present + simple future • “Unless” = if…do not… • If you use this toothpaste, you will get fewer cavities. • The deal will fall through unless we make some changes. • You will get a promotion if we win this court case.

  6. Conditional Statements • Practice • Think of 5 real conditionals from your work or home life. • Tell them to a partner. • Can you figure out the “unreal conditional” structure? • If I had more money, I would buy a house in Palo Alto.

  7. Example • To persuade • To persuade the audience to purchase a portable, sealed coffee mug. • You should purchase a mug from the Stanford bookstore

  8. Attention • Do you love coffee? • 7/10 business leaders say “yes” • or • What’s your favorite drink? (ethos) • Latte, cappuccino, plain black coffee?

  9. Need • Situations • The “no time for coffee” • The “spilled cup”

  10. Satisfaction • The portable coffee thermos

  11. Visualization • Imagine: • Going to meeting with coffee • Spilling your cup without problems • Being the darling of your supervisor • Don’t drink Coffee? (practicality) • Hot chocolate • Iced drinks • Perfect Present

  12. Take Action • $14.99 (practicality) • At the Bookstore (plan / practicality) • 2nd floor (plan / practicality) • Open until 9:30 pm (practicality) • Visa / MasterCard / Cash (practicality) • Handsome (practicality) • Durable (practicality)

  13. The Importance of Delivery • What is delivery? • Why is it important in Persuasion?

  14. Voice Volume Rate Pitch Pause Vocal variety Body Eye contact Gestures Expressions Dress Movement Delivery

  15. Practice • Use Monroe’s • Plan a 1-2 minute talk • Practice 1) eye contact and 2) natural gestures • Give feedback to each other • Decide on whose was most persuasive

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