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Media Circulation and Advertising Trends

Explore the dynamics of media circulation, advertising trends, and the impact on purchasing decisions. Discover the significance of primary and guaranteed circulation, controlled circulation, and pass-along readership. Learn about newspaper ad spaces, support media options like magazines, billboards, TV, radio, and newspapers. Stay updated on changing newspaper readership patterns and the role of newspapers in national campaigns.

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Media Circulation and Advertising Trends

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  1. Quiz February 28th

  2. 1. ______ is when copies are sent (free) to individuals who influence purchases Primary circulation Guaranteed circulation Circulation verification Pass-along readership Controlled circulation

  3. 2. When purchasing Newspaper ad space which of the following is NOT one of the characteristics of General Rates? • Advertisers are outside the newspaper’s designated market area • Includes national advertisers • Are up to 75% higher than local rates • Advertisers conduct business within the designated market

  4. 3. Newspapers • Are moving away from on-line digital editions • Are best for National campaigns • Are read primarily by younger people • Are losing readership

  5. 4. Which of the following is an example of Support Media Magazine Billboard TV Radio Newspaper

  6. 5. Who won the Oscar for best picture Sunday night? • The Artist • Big Trouble in Little China • Star Wars in 3D • Kung Fu Panda II

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