ROSE.ONE: Integrated CRM/ERP Solution for BFSI Product Distribution Platform

1. Bank S Insurance U AMC P Equity P L Y D Social Media E Mobile M EGM A MGM N Partnership D Assets Essentials BFSI Product Distribution PlatformProduct Customization/Segmentation/Personalization Transaction D A T A C O L L E C T I O N Customization Segmentation Savings Protection Borrowing Investment Services Discretionary Segment of One Student………Retired(8) HN (6) AF MF Female / Male (2) VM MA 8x6x2=96 LM Basic Segment

2. Analytical CRM Personal M Demographic A Transactional S Psychographic T E R C I F Address ROSE ONE INTEGRATED CRM / ERP SOLUTION Mobile Campaign Financial Operational CRM PG SQL DB HR O D O O E R P N rainbowfinance.biz D M S Call Finance Closure N Payroll Appointment Contact GL (Country Specific) Interested DIALER i) Power ii) Predictive SMS EMAIL

3. An Outline of ROSE ONE BFSI CUSTOMER JOURNEY PLATFORM

4. Operational CRM/ ERP – System Level Operational CRM HRMS Payroll FMS • Prospect Acquisition • Lead Generation • Campaign Creation • Lead Distribution • Sales Journey • Employee Details • Performance Management • Commission Calculation • Payroll creation • Payroll Disbursement • Invoice generation

5. Operational CRM – Team Structure Team Lead Leads the Team through the Campaign process Tele Sales Representatives - Team Lead Manages the team of Tele Sales Representatives Tele Sales Representatives Connect selected Leads over voice calls and tries to convert them to prospective Customers Quality Assurer Verifies recorded calls for prospective cases and ascertains judgemental decision by TSR FPC/FSR/VFSR FPC – Meets willing Customers and gets documentations signed FSR/VFSR – Works on self-acquired leads for a Campaign QA - Doc Review, verify & approve Customer Documentations System Admin Submits the final documentation to the Financial Institutions for approval and processing

6. Major attributes: Campaign Name / Product / Sub-Product / Team / Stage Operational CRM – Campaign Campaign may start at any stages as per plan; FSR/VFSR works with the Campaign on self-identified Leads Creation of Campaign for a Product Dynamic workflow enables selection of navigation, events and Rules Assign the Campaign and identified Leads to the Team Sales journey of the Campaign as per Workflow Evaluation of outcomes of the Campaign against plans Evaluation of the Dispositions of the Campaign Tool to Data Warehouse Campaign information and generate BI Reports Analytics of the Campaign outcomes

7. Operational CRM – Functional Flow Lead Generation Collection and consolidation of prospective Customer information in the form of contacts, name, location and other information into a qualified Lead Repository Campaign Creation Creation of Campaign for a product assigning it a specific name, alignment of Team and identification of applicable Stages Lead Distribution Distribution of Qualified Leads to the identified Team(s) Sales Journey Tool based execution of the Sales process with Dynamic Workflow through different Roles & Responsibilities to convert a prospective Lead to a satisfied customer

8. Operational CRM – Web/Mobile System • Collection and consolidation of prospective Customer information in the form of contacts, name, location and other information into a qualified Lead Repository

9. Operational CRM – Web/Mobile System • Creation of Campaign for a product assigning it a specific name, alignment of Team and identification of applicable Stages

10. Operational CRM – Web/Mobile System • Well organized Sales Team comprising of Team Lead, Tele Sales Representatives - Team Lead, Tele Sales Representatives, Quality Assurer, FPC/FSR/VFSR, QA - Doc and System Admin

11. Operational CRM – Web/Mobile System • Stages of the Campaigns through Tele Callers and Field Support Personnel with intermediate checks & balances supported by Asterix based Power Dialling and Mobile Integration

12. Operational CRM - Lead Acquisition Lead from previous Campaigns Unique Lead Database New Leads acquired Leads generated via Website Access Collected leads are filtered and consolidated. Unique leads based on each Product category, e.g., Banking, Insurance, etc. and sub-category such as Loans, Credit Cards & Fixed Deposits for Banking and Health and General Insurance, are consolidated in the Unique Lead Database.

13. Operational CRM – Team Structure Team Lead Leads the Team through the Campaign process Tele Sales Representatives - Team Lead Manages the team of Tele Sales Representatives Tele Sales Representatives Connect selected Leads over voice calls and tries to convert them to prospective Customers Quality Assurer Verifies recorded calls for prospective cases and ascertains judgemental decision by TSR FPC/FSR/VFSR FPC – Meets willing Customers and gets documentations signed FSR/VFSR – Works on self-acquired leads for a Campaign QA - Doc Review, verify & approve Customer Documentations System Admin Submits the final documentation to the Financial Institutions for approval and processing

14. Major attributes: Campaign Name / Product / Sub-Product / Team / Stage Operational CRM – Campaign Campaign may start at any stages as per plan; FSR/VFSR works with the Campaign on self-identified Leads Creation of Campaign for a Product Dynamic workflow enables selection of navigation, events and Rules Assign the Campaign and identified Leads to the Team Sales journey of the Campaign as per Workflow Evaluation of outcomes of the Campaign against plans Evaluation of the Dispositions of the Campaign Tool to Data Warehouse Campaign information and generate BI Reports Analytics of the Campaign outcomes

15. Operational CRM – Features • Dialer Integration: • An Asterix based Dialer has been integrated with the System to help the Tele Caller with the following features: • Power Dialling – Dialer will call the Customer/Lead based on data and align any available Tele-caller • Predictive Dialing – Storing each calls made by the Tele-caller and its corresponding data like average time of call, etc. and forward calls based on the analysis of the data

16. Features of Dialler system Following features are accomplished using Asterisk, an open source telephony subsystem software. • Dial – Making a call through Asterisk • Hang up - • Voice Recording – Call recording and saving into MP4 format • Call Barging – Call monitoring , Whispering to TSR, Conferencing a call • Power Dialing – Automatic dialing and assigning to TSR

17. Operational CRM – Features • Mobile Integration: • Field Staff Level representatives have a facility to send responses of their activities using Mobile App developed for this purpose • Sends allocation to the Field Staff regarding the prospective Customer for his/her visit • Enables Field Staff sending feedbacks for each visit to the Customers • All these are stored in the backend database which gets periodically uploaded in the system

18. Open ERP – Features of FMS modules • Accounts Creation Module • MEPs (Major Expense Proposals) and Contract Management Module • Planning & Budgeting • Accounts Receivable • Accounts Payable • Payment for taxes and other statutory dues • Payment of Salary & Incentives • General Accounting • Closing of books • Fixed Assets Accounting • Standard Statutory Reports

19. Open ERP – Features of HRMS modules • End to end Recruitment process Starting from cv sourcing, job creation through interview cycle to hire an employee. • Leave Management Role based leave management including leave request, approval, allocation • Attendance tracking Tracking attendance timing, reporting various attendance summary • Payroll generation • Payroll module is designed to generate payroll of 1000+ employee in the organization. • Generating payroll is based on flexible pay structure by creating compensation rule for each component of salary and deduction. • Integrated with the Finance module of the OpenERP through mapping account head with respective payroll components. • Pay slip can be generated by batch or by employee

20. Open ERP – Features of HRMS modules (contd.) • Performance appraisal Defining KPI for each JD and covers entire cycle of appraisal with review process at the defined stage of the cycle. • Compensation & Promotion Management It is integrated with Performance appraisal and payroll modules and deals with necessary steps involves in promotion and compensation management • Employee Exit and Termination Deals with employee resignation and termination processes as per the rule of the organization

21. Operational CRM – Technical Stack • The Technical Stack of the System is as follows: • CRM Platform - ODOO • Backend Database – PostgreSQL • Frontend – HTML, CSS, XML

22. Operational CRM – New Features • New features to be added to the present System: • Dynamic Workflow for Campaigns • Introduction of multiple actors at the same stage of the Workflow • Capability to capture additional information during calls from the prospective Customers which can constitute another set of Leads for future Campaigns • Introduction of processing for new products like Fixed Deposits of Banks for the prospective Customers

23. Operational CRM – New Features • A case structure based Campaign Management is being added as New feature to the present System wherein the following steps can be performed to launch a Campaign: • Selection of Product • Selection of criteria for Lead identification • Selection of Team to assign the Campaign • Definition of Workflow to be followed during the sales journey • The Campaign will start immediately as soon as the definition is completed.

24. Operational CRM – New Features Online Investment Management • Online Registration & Login for the Users. • Search / compare optimized fixed deposit schemes among partner banks in a convenient and unique way. • CRM team will get physical signature of the User and initiate opening of Bank account. • Customer will have option to know the status of opening of Bank account online and transfer required fund to purchase FD. • Customer will get digital FD Certificate followed by hard copy Certificate. • Customer will get reminder before FD is going to be matured.