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Presenters: M ALCOLM S EE Z HANG Q INGMIN

Flexible. Christopher Pietzsch. BonaYou. Pesonalize. Quick & Easy. Presenters: M ALCOLM S EE Z HANG Q INGMIN. Alexander Klaiber. Email. Prepaid Mastercard. Facebook. Patrick Löffler. Vouchers. Friends. Connect. People. Photos. Gifts. Anywhere. SWOT Analysis.

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Presenters: M ALCOLM S EE Z HANG Q INGMIN

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  1. Flexible Christopher Pietzsch BonaYou Pesonalize Quick & Easy Presenters: MALCOLM SEE ZHANG QINGMIN Alexander Klaiber Email Prepaid Mastercard Facebook Patrick Löffler Vouchers Friends Connect People Photos Gifts Anywhere

  2. SWOT Analysis • Strong tie up with Mastercard • Quick response • Low overhead cost • Variable cost model • Collective buying through Facebook STRENGTH • Lack brand awareness • Low geographic concentration WEAKNESS

  3. SWOT Analysis • Overseas market • High end complementary products • Customized accounts for users • Sell through other distribution • channels OPPORTUNITIES • Security Issues • Competitors (i.e. Retailo) THREAT

  4. Possible Strategies Personalized Experience @ BonaYou Current Proposed High-end complementary products to increase profit margin

  5. Possible Strategies User Account @ BonaYou • Online Portal • View Account Balance • Browse Transaction History • View Gift Messages • Perform Top-Up • Suspend Prepaid Card • Update Account Settings • Mobile Portal Increase functionality to grow customer base

  6. Asia Entry Market Expansion into Asia & capitalize on growth in these markets

  7. Expansion to Singapore 60% of Singaporean are on Facebook and 77% are actively connected to the Internet. (Social Bakers) Total Consumer Payment in Singapore 51 % 49 % (EuroMonitor) Singapore presents itself as an attractive test-bed with high penetration potential (Monetary Authority of Singapore)

  8. Internship Collaboration • Within • Asian Markets: • 1) Conduct Studies and Research Methodologies on • Competitors • Consumer Preferences • 2) Establish Business Workflow Processes in Target Country • Source for Collaboration with Partner Firms & Suppliers • 3) Design & Execution of Marketing Campaigns Interested applicants: PhyoWintWint | Minh Dang | Jonathan

  9. Thank You! Any feedback?

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