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The Business Side of Social Media: A Study By the Coca-Cola Retailing Research Council

The Business Side of Social Media: A Study By the Coca-Cola Retailing Research Council. Heidi Reale , Price Chopper Michael Ross, Meijer Michael Sansolo, CCRRC North America. Ern Sherman Vice President, Industry Affairs. CCRRC is Composed of 6 Councils. North America Council Founded

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The Business Side of Social Media: A Study By the Coca-Cola Retailing Research Council

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  1. The Business Side of Social Media: A Study By the Coca-Cola Retailing Research Council Heidi Reale, Price Chopper Michael Ross, Meijer Michael Sansolo, CCRRC North America

  2. Ern Sherman Vice President, Industry Affairs

  3. CCRRC is Composed of 6 Councils North America Council Founded (Supermarkets) North America Council Founded (NACS Convenience) Asia Council Founded 2010 1978 1987 2000 2003 European Council Founded Latin America Council Founded Eurasia/Africa Council Founded Reference - Confidential Classified - Internal use

  4. A Sample of Participating Companies: 250 Members from More Than 100 Companies Reference - Confidential Classified - Internal use

  5. Latest Research Includes: Reference - Confidential Classified - Internal use

  6. 1 INTERNAL USE Location for all studies www.CCRRC.org

  7. Where We Started Lack of information on social media • What is it • Why it’s so popular • Who’s using it • What it means for business

  8. Just Another Day 300 million tweets 584 million Facebook users 40% start before breakfast And that’s just the beginning…

  9. Who’s Social? 2011 15% are <18 years old 40% are 18-34 years old 45% are over 35 years old 2013e 15% <18 years old 35% 18-34 years old 50% over 35 years old

  10. Age Old Need, New Method Primitive man Modern man Source: Google UX Team Research, The Royal Society, Biological Sciences

  11. Four Key Steps CREATE PARTICIPATE UNDERSTAND LISTEN

  12. How to Start • Building a process • Internal and external tactics • Internal issues • Budget • Support • Alignment

  13. Download the Study www.ccrrc.org Untangling the Social Web

  14. Insights From the Front Heidi Reale, Price Chopper Michael Ross, Meijer

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