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Social Media 101

Social Media 101. A presentation for members and friends of Access Development and the BYU Management Society Salt Lake Chapter. by Pete Codella, APR October 20, 2009. My information. Pete@CodellaMarketing.com @ Codella 801.448.7383. TXT prpete to 50500 for my SMS business card

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Social Media 101

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  1. Social Media 101 A presentation for members and friends ofAccess Development and theBYU Management Society Salt Lake Chapter by Pete Codella, APR October 20, 2009

  2. My information Pete@CodellaMarketing.com @Codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com Pete Codella, APR (Accredited in Public Relations)President of Codella MarketingFounder of NewsCactus

  3. Note taking Slides will be published at . . . News.CodellaMarketing.com

  4. Defining social media It’s about conversation — being social Media because it resembles traditional published content

  5. Social media is • The same as: • User-generated content (UGC) • Consumer-generated media (CGM) • New media, digital media • Social interaction through technology

  6. It’s mainstream

  7. The conversation’s online

  8. History Internet E-mail Listservs Discussion boardsand forums Mobile phones

  9. Next Web blogs, known as blogs — the next generation of social media

  10. Multimedia sharing Picture and video sharing sites

  11. Social networking Facebook LinkedIn MySpace Plaxo

  12. Blurring lines Personal vs. professional profile Privacy and brand implications Communitainment, not entertainment

  13. Multiple channel communication • Traditional media versus new media • Media gatekeepers are less important • Develop a strategy for each channel

  14. Microsites • Now a main Web site is augmented by many more microsites • Blog • Newsroom • YouTube • Facebook • Twitter • Flickr

  15. Web strategy Web Site Blog Newsroom SocialMedia InternetMarketing

  16. Distributed content MainSite

  17. Online strategy What are your goals and objectives? Use tools to help accomplish goals

  18. The age of enlightenment

  19. A revolutionary shift Say hello to the Internet Press Utilize social media toself-publish It’s about engagement,a multi-way conversation

  20. The golden child • Social media has proven to be most effective at search placement • Search placement lingo: • search engine optimization • search engine marketing • inbound marketing • social media optimization

  21. Social media tools RSS (really simple syndication) Blogging and microblogging Online newsroom Social (virtual) networking Multimedia sharing Wikis

  22. Who’s your daddy? Your main Web site is no longer your home page Google Search is

  23. The Google Golden Triangle

  24. Eye tracking

  25. Search lottery 10 chances to place in Google’s top 10 search results Get as many tickets to the search lottery as possible

  26. Content is king Copywriting for the Web Think like the person doing the search Have a strategy for incorporating keywords Use behind-the-scenes keywords and descriptions

  27. Who’s driving? It’s my time, not prime time We, the people Think TiVo Empowered consumers 90% don’t watch commercials

  28. Syndicate like Oprah • Use Really Simple Syndication (RSS) to distribute your content • Publish niche RSS feeds • Newsroom • Blog(s) • Industry news

  29. Internet TV Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009

  30. Old approach : push Advertising Direct mail Mass distribution — fax, e-mail

  31. New approach : pull Really Simple Syndication (RSS) Blogging and microblogging Discussion boards, forums, social networks

  32. Why social media? It’s about engagement Listen Connect Educate Reassure Interact

  33. Peer networks are trusted 78% of consumers trust peer recommendations Only 14% trust advertisements

  34. Virtual drives analog 1 out of 8 couples married in the U.S. in 2008 met via social media

  35. Changing demographics By 2010 Generation Y will outnumber Baby Boomers 96% of them have joined a social network

  36. Media users • Years to reach 50 million users: • Radio = 38 years • TV = 13 years • Internet = 4 years • iPod = 3 years • Facebook added 100 million users in less than 9 months • iPhone applications hit 1 billionin 9 months

  37. Blogging for business Be a thought leader Engage with key constituents Provide commentary, news and information An unpolished, straightforward and honest approach

  38. Blog features A strategy for incorporating keywords RSS Social media sharing Links to other online properties

  39. Online newsroom features A microsite that features your press releases A strategy for incorporating keywords RSS Social media sharing Links to other online properties

  40. Press release distribution Send directly to journalists Publish online on your own Use a news wire service

  41. Blogs vs. newsrooms Both have search benefits – keywords and frequency Comment management New or existing content

  42. Social media foundation

  43. Social networking LinkedIn Facebook MySpace Plaxo Squidoo Second Life

  44. Social networking CodellaMarketing.com Redirectnow.com

  45. The power of Facebook • Some Web users’ home page • email, instant messaging, photo and video sharing • 4:39 per user per month (June 2009) • adoption increasing at more than 700% from previous year • #1 social network in the U.S.

  46. The power of Facebook • More than 1.5 million pieces of content — Web links, news stories, blog posts, notes, photos, etc. — are shared on Facebook daily

  47. Facebook’s newest demographic The fastest growing segment on Facebook is 55 to 65 year-old females

  48. Country of Facebook If Facebook were a country it would be the world’s fourth largest, between the United States and Indonesia

  49. Facebook fan pages

  50. YouTube for search The Internet’s #1 search engine for children #2 search engine worldwide Search for your keywords then build a campaign to utilize those searches

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