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The Media

The Media. 11/30/2011. Clearly Communicated Learning Objectives in Written Form. Upon completion of this course, students will be able to: discuss and critically analyze political events in the United States government

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The Media

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  1. The Media 11/30/2011

  2. Clearly Communicated Learning Objectives in Written Form • Upon completion of this course, students will be able to: • discuss and critically analyze political events in the United States government • students will be able to identify and explain the role of  informal institutions and their effect on policy. 

  3. Office Hours and Readings • Pp 130-151 • Office Hours • Thursday 8-12 • Monday 8-10:30

  4. The Media and Politics

  5. The Role of the Media • Is an informal institution • Is a linkage institution • It is profit driven

  6. What The Media Does: Reports The News • The basic function • Giving news and information • The 24 Hour News Cycle

  7. What the Media Does: Agenda Setting • What is it • Bring Matters to the forefront, or conceal them

  8. Goals of Agenda Setting • Make people aware of issues • Make issue salient • Set the priority of issues

  9. Gatekeepers • Key people who control what we watch • Help to shape political priorities • Driven by profit

  10. What gatekeepers use • The authority of the source • The Amount of Controversy • The importance

  11. Providing us with political information

  12. Where we get Political Information

  13. The Type of Media Matters • Television is the most important • The internet is the fastest, but has the most bias

  14. We Would Rather Watch Mistakes • Bad Sushi • People Falling

  15. Newspapers and Magazines • Newspapers • Provide more information and Detail • Very few cities have multiple papers anymore • Magazines- vary in content and quality

  16. The Decline of Old media

  17. Does the media really matter The Minimal Effects Model

  18. The Minimal Effects Model • The Fall Campaign is not that important • Most people have made up their mind

  19. Spurious/Minimal effects model • We do not seek out political information • We have selective/exposure perception • We rarely make major changes

  20. Who is influenced the most • Those with the least political attention • Those without stable party identification • Elections can swing if it is close

  21. How the Media Makes things exciting Horse Race Coverage

  22. Horse Race Coverage • What is it? • What does it contain • Why?

  23. The GOP Polls

  24. The keys to horse race coverage • Polling • Perception • No issues

  25. Component I: Categorizer • Sorts the candidates into winners and losers • Creates an Image for the candidate

  26. Component II: Expectation Setter • Puts odds on the candidates • You want to be at the top… duh • But it isn't as good as you might think

  27. Component III: Mentioner • You want the media to notice you • Not all press is good press • Mentions mean money and votes

  28. Component IV:Winnowing • The Press Winnows (narrows) down the candidates • Attention is on Iowa and NH • Frontloading is the results

  29. Type of Coverage in 2008 Primary

  30. Horse Race Dominates 2008 General

  31. Debates

  32. Presidential Debates • A Recent Phenomenon • General Strategies • Do not screw up

  33. Why Candidates Like these • A chance for exposure • A chance for Legitimacy • A chance to move in the polls

  34. Presidential Debates • Who Wins (the leader in the polls) • The Person who doesn’t make a mistake • Does it matter?

  35. Presidential Debates • Win by not losing • What don't you want to do? • The 1960 Debate • Look ancient • Seem heartless • You are no Jack Kennedy • Eastern Europe is Free • The Global Test • Adm. James Stockdale • Blind , Deaf, Dumb

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