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Media Literacy in Serbia: ex-challenges and/or contemporary “lessons”

Media Literacy in Serbia: ex-challenges and/or contemporary “lessons”. (1984-1990) Institute for Development of Education (1990-1994) Ministry of Education (1994-2005) Faculty for Education (1998- ) Media Focus (2002- ) Fund for Media Arts - SMArts (2009- ) Clio

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Media Literacy in Serbia: ex-challenges and/or contemporary “lessons”

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  1. Media Literacy in Serbia: ex-challenges and/or contemporary “lessons”

  2. (1984-1990) Institute for Development of Education (1990-1994) Ministry of Education (1994-2005) Faculty for Education (1998- ) Media Focus (2002- ) Fund for Media Arts - SMArts (2009- ) Clio (2005- ) Academy of Arts (2007- ) Faculty for Visual Arts

  3. Media Education (ME) Contemporary world has introduced media education more than quarter of a century ago UNESCO’S Declaration on Media Education (1982) Learning about media is natural part of each educational level including non-formal experiences and knowledge, their articulation and classification, all the way to developing system of their elaboration and implementation through the official educational network

  4. Media Literacy (ML) • ML is the very result of ME process • ML includes identification of essential cognitive structureswithin each individual for himselfestablish the concrete model of behavior, as well as his own attitude towards values • ML is the integral part of culture

  5. Media Literacy IS NOT • professional education in and/or for media production • the curricula, neither whatever syllabus of teaching/learning media technologies use (i.e. application) in educational processes

  6. MediaLiteracy Goals: • Introduction to understanding and accepting mass communication as the integral part of general culture • Familiarization with media informative, educationaland distractive functions • Acquiring elementary knowledge on phenomena, development, languages and aesthetics of media • Training for selective and critical reception, evaluation and adoption of media messages, through analytical approach and creative expression in media • Acquisition of competences relevant for placing media contents into one’s own system of values

  7. MediaLiteracy Outcomes: • Selective and critical consumption of media products • Mass audience (tastes) refined • Art communication within mass culture

  8. Media Literacy Areas of knowledge and understanding: • WHO is communicating and why? –Media Agencies • WHAT TYPE of text is it? –Media Categories • HOW is it produced? –Media Technologies • HOW do we know what it means? –Media Languages • WHO receives it, and what sense do they make of it? –Media Audiences • How does it PRESENT its subject? –Media Aesthetics British Film Institute (1989)

  9. Serbian Experience:first  and last  steps Pre-school education • only as part of a few research projects (experimentally introduced) Primary school • (1985-1990) Film and TV culture (6-8 per year, language and literature) • (1990-2001) expelled • (2002- ) Media culture – Language and Communication (outcomes) Secondary schools • (1978-1988) only as professional education

  10. Serbian Experience:first  and last  steps Universities • FACULTIES FOR EDUCATION – 1993: Mass Communication (art of media), 1994: Film and TV Culture (aesthetics of visual arts), 2005: Media Literacy (methodical and pedagogical discourse); 2005- : mainly from the sociological point of view  • FACULTY OF PHILOSOPHY (UBG) – Media and Education • FACULTY OF PHILOSOPHY (UNS) – Communication, Sociology of Communication, Sports and Media • FACULTY OF PHYLOLOGY AND ARTS (UKG) – Film and Literature, Culture Anthropology (Arts, Mythology, Technologies and Communication)

  11. Serbian Experience:first  and last  steps “Out of school” • Media Focus – supported by UNESCO (2000), Ministry for Culture RS (2000), Ministry for Education RS (2002), FOS (2003) – on-line courses on Media Literacy (primary & secondary schools’ teachers) • Faculty for Education (UBG) – supported by Ministry for Science RS (2002-2005) – Creating Centre for Media Research and Distance Learning Development – e-network authors’ campaign for sophisticated attitude towards moving pictures media • SMArts – supported by FOS (2006/7) – on-line courses on Arts of Moving Pictures (primary schools’ teachers) • (Professional) In-training – authorized by Ministry for Education RS (2008) – workshops in Journalism (secondary schools’ teachers) • CLIO – Internest (2009/10) – media education for Multimedia Design of Various Teaching/Learning Issues (secondary schools’ pupils)

  12. THANX

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