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First Years of Your Journalism Career. Quick Tips. Do what you love as high up as you can Take chances, ask for forgiveness Need a boss that is invested in your goals and your future, not just what you can do for them. Size of Workplace. Bigger markets: bigger audience and readership
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Quick Tips • Do what you love as high up as you can • Take chances, ask for forgiveness • Need a boss that is invested in your goals and your future, not just what you can do for them
Size of Workplace • Bigger markets: bigger audience and readership • Smaller markets: can try different types of jobs and will give you a sense of community
Grad School • Not for everyone • Undergraduate journalism degree is fine • Experience is most important • Important to be out working on your skills • Digital tools are the equalizer
Skills • Interesting angles/ideas • Headline writing (helps to sell it on social media) • Excel and math for data journalism: Data reporters will get hired • Be in love with storytelling and people • Curiosity
Transitioning to Job World • Fend for yourself: Nobody controls every part of your job • Negotiation: salary, expenses, vacation • Job is not your entire life, need a balance
Moving Jobs • Know your endgame, make sure everything you do is a step on the way • But, your endgame can change • Be flexible and open to opportunities • Need to progress in both your career and your life • Support you and your family
Getting What You Want • Get a boss who cares • Prove that what you want to do works • But, understand the business side
Facebook • Shorten posts: • Headline has a 100 character limit • Use a link shortener • Description should keep suspense • Can tell the audience to do something (Like and Share if...) • Image should be human or curiosity-inducing
Twitter • Include pictures • Breaks up monotonous text • #Hashtags • 1 or 2: Using more does not bring more people • Put at end of tweet (with links and other things) • Never in copy: awkward and choppy
Engage with Followers • Questions: Do not use if it is not engaging • Use emotions to connect to people • Be human
Garnering Attention • Insert most interesting part in post • But, leave suspense • Make sure you are up-to-date on pop culture
Garnering Attention • Introduce controlled chaos • Words you would not commonly find • Word things in an interesting way • Pictures • Anything to break up monotony of scrolling • ALL CAPS for WATCH:, VIDEO:, PHOTOS:
Garnering Attention • Timing: Use analytics or an app (such as Crowdbooster) to post at best time • Think inside the head of your readers • Short pieces in morning • Long pieces at night
Always Be Visualizing • Think of how visuals will add to/tell story • Effective/simple is better than fancy • Work in teams • Avoid ambitious projects with impossible deadlines
Insource When Possible • Train your newsroom • Resources: • Charting: Data Wrapper, Spreadsheets, High Charts, Charts.js • Survey: Google Forms, Google Monkey • Mapping: CartoDB, Mapbox, Mapbox.js, Leaflet.js, D3/D3 Datamaps • Art department/web developers at the organization • Share skills
Reusability • Dont do same work again • Use open-source tools • Mother Jones: newsquiz, CYOA, simple vector mapper • NPR: Pym.js, App Template, Copytext.py • Can crowd source data
Think Mobile First • Have users in mind • Goal: make info easy to get • Start small (mobile) to make sure it works • But, desktop-first works if it is simple
Projects to Build Skills • Start super simple: quiz or map • Think about what stories need, learn how to do one thing at a time