Frame Sources & Costs

1. Frame Sources&Costs Kyle Fraughton Samuel Ahola Brian McCann

2. Purpose of Lists • Effectively and efficiently administer surveys and offers via: • Direct Mail • Email • Telephone

3. Types of Lists • Free Lists • Paid Lists

4. Free Lists • In-house database • Most companies keep a list of their previous and current customers. • Often times it is out of date or inaccurate due to people moving or giving false information. • Gives you the best response rate

5. Free Lists • Associations • Great for B2B Surveys • Find an Association your target market belongs to • Contact that association to explain what you are doing • If you add a couple questions for the association they will give you their database for little or no cost

6. Free Lists • Phone Books • Flip through the Yellow Pages • Time Consuming • Highly Inefficient • Nobody but poor BYU students doing low budget research do this

7. Paid Lists • Dirmark • Specific Demographics • Example: Adults ages 20-30, Income $25k +, Within a radius from a specific address. • Typically costs $0.02 per name, plus an additional $0.005 per select. • Minimum Charges vary: $100 - $400 • Supply name, address, phone, email • Websites on handout

8. Paid Lists • Compact Information Systems • Geographical Lists (Direct Mail Lists only) • Select by zip code • Select by Postal Carrier Route • Cost: $0.005 each • www.cisdirect.com

9. Paid Lists • The Survey Professionals • Supply Lists and email blasts • General Consumers and Specific Demographics • Guarantee 300 Responses • Specific demographics can’t guarantee as many • Typical Cost: $2,500 ($500 student discount) • Send you tabulated results (ready for SPSS) • www.SurveyPro.com • (801) 705-4950

10. Paid Lists • www.WholesaleMailingLists.com • www.ConstantContact.com • www.GuaranteedLists.com • www.cisdirect.com • Google: • Email lists, Purchase lists, ect.

11. Questions?