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Facebook: The Social Network That Took Over The World

Facebook: The Social Network That Took Over The World. By Sarah Benqlilou. Index. Facebook: An Introduction Facebook as a Tool for Advertising Numbers and Statistics Facebook in different Cultures. Facebook: An Introduction.

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Facebook: The Social Network That Took Over The World

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  1. Facebook: The Social Network That Took Over The World By Sarah Benqlilou

  2. Index • Facebook: An Introduction • Facebook as a Tool for Advertising • Numbers and Statistics • Facebook in different Cultures

  3. Facebook: An Introduction Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg.

  4. Facebook: An Introduction Facebook says it now has 1.11 billion people using the site each month.

  5. Facebook as a Tool for Advertising Facebook’s message to advertisers is: Over 900 million people. We’ll help you reach the right ones.

  6. Facebook as a Tool for Advertising The Different Ways to Promote a Product on Facebook • Page Like (user Likes your page and their friends will see this) • Page Post Like (user Likes a post on your page) • Page Post Comment (user comments on a post) • App Used or App Shared (user interacts with your app) • Check In (user checks into your location) • Event RSVP (user indicates they are attending your event)

  7. Numbers and Statistics These are some known Facebook Stats • Total number of monthly active Facebook users: 1,110,000,000 • Total number of mobile Facebook users: 680,000,000 • Increase in Facebook users from 2011 to 2012: 26 % • Total number of minutes spent on Facebook each month: 700 billion • Percent of all Facebook users who log on in any given day: 50 % • Average time spent on Facebook per visit: 20 minutes • Total number of Facebook pages: 50,000,000

  8. Numbers and Statistics

  9. Numbers and Statistics

  10. Numbers and Statistics

  11. Facebook in different Cultures

  12. Facebook in different Cultures • Based on the aggregate data from all the countries, the results show that 85 percent of  respondent uses social media for business use and 97 percent for personal use. • The top three reasons for using social media for personal use are: • Connecting with friends and family • Reading social media content • Connecting with like-minded people • The top three reasons for using social media for business are: • Building networks for business contact • Reading social media content • Highlighting personal and professional expertise on social media

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