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Evolution of Internet Tools & Social Media Impact on Daily Life

Explore the impacts of the Internet in daily life, from hardware basics to social media compliance. Learn how social media is reshaping communication and collaboration across enterprises and its significance in various departments like HR, Sales, and Operations. Discover the shift from email to social media for improved connections and productivity. Uncover the challenges and opportunities of international and niche social networks. Stay updated on the evolution of internet tools and the transformative power of social media in today's digital age.

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Evolution of Internet Tools & Social Media Impact on Daily Life

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  1. Impacts of the Internet in daily life 251111 Internet And Online CommunityWeek 5

  2. Review • Internet Tools • What do you use the Internet for? • Make Money? • Health & Fitness? • Planning Ahead? • School Work? • News? • Banking? • Buy / Sell Stuff? • Plan / Book Trips? • Games? • Connections?

  3. This Week • What is changing?

  4. Internet basics • Hardware • Processors, Memory, Storage • Software • Operating Systems • Windows, Linux, Mac OS, Android, iOS • Applications • Browsers, Angry Birds, Office, Google Drive • Networking Infrastructure • Devices • Router, Modem, Switch, Access Point • Medium • Phone Lines, Twisted Pair Wire, Fiber Optics, Power Lines, RF

  5. Home Networking

  6. Enterprise Networking

  7. What can Connect to the Internet?

  8. IoT – The Internet of Things

  9. People Demand Access to More Data (Information)

  10. More Powerful Devices

  11. Internet Basics • What is a Protocol? • TCP/IP • Transmission Control Protocol / Internet Protocol • IP Addresses 192.168.0.1 • DHCP • Dynamic Host Configuration Protocol

  12. Network Architectures • Client/Server • DNS – Domain Name System • Peer to Peer • Torrenting • File Sharing

  13. Servers & Data Centers

  14. Servers & Data Centers

  15. Internet Tools • Email? • Gmail • Contact Lists • Email & Chat • Calendar • Tasks • Shared Documents in Google Drive

  16. Forbes – 5 Ways Social Media will Change the way you work… • Social Media Goes Company Wide • Email Use Declines as better communication channels open • Social Media command centres become mainstream • Social Media compliance becomes a priority • International & Niche Social Networks present new challenges

  17. Forbes – 5 ways • Facebook is 9-10 years old • Evolved from dorm room to boardroom • 73% of Fortune 500 active on Twitter • 80% of executives believe social media engagement lead to increased sales

  18. Social Media Goes Company Wide • Social Media • a tool for the Marketing Department? • Transaction Based -> Relationship Based? • McKinsey - $1.3 Trillion in untapped value from social networks through “improved communications & collaborations within and across enterprises” • Social Media to become the office productivity tool. • Like Email once was

  19. Social Media Goes Company Wide • HR uses Social Media to connect with Job Seekers • Sales teams generate leads, track clients as they move through the “sales funnel” • Operations & Distribution teams forecast supply chains • R&D brainstorm product ideas • Social Media is a serious business tool

  20. Email use declines as better communication channels open • Email • Great for FORMAL, ONE to ONE correspondence • but is is great for collaboration? • Wikis? • Instant Messaging? • Why? • Real-Time Communication • Centralised Information Sharing

  21. Email • Unproductive Tool • How long do you spend replying to emails? • Linear – NOT collaborative • Back and forth, not community based • Not Social • The right tool for discussions? • The inbox Black Hole • How big is your black hole? • Sharing Documents by Email • Can you edit, translate…?

  22. Better tools? • Yammer? Chatter? • Google Wave? • Google Docs…. (sorry)… Google Drive… • Virtual Work Groups • Centralised Message Boards • Unlock the “dark matter” in the “black hole”

  23. Social Media command centres become mainstream • “BIG DATA” • Client Behaviour • Preferences • How do we make sense of it all? • There is so much data generated! • Companies turn to teams of analysts tracking EVERYTHING • responses to tweets • likes • customer sentiment

  24. Social Media command centres become mainstream • The Smart Centres go Smart? • Any manager, anywhere, can see real time analysis of social metrics, and react. • Nestle tracks customer sentiment • GE speeds up certain electrical grid repairs • Auto industry predicts recalls • Stock price predictions • T-Mobile prevents customer defections

  25. Social Media compliance becomes a priority • June 2012 – Morgan Stanley enters “Twittersphere” • SEC rules govern firm communications with public & share holders • Every tweet is a potential lawsuit • Regulations means all tweets must be “compliant” • Storing a history of tweets • Training staff on appropriate tweeting behavior! • Maintaining compliance – industry specific compliance

  26. International and niche social networks present new challenges • Awesome!!! • We’ve got it figured out! • We have this facebook thing nailed, we’re doing good at twitter, and we’ve got linkedin and google+ in the bag! • Instagram grew by 17,319% • Pinterest grew by 5,124% • “Offering deeper functionality combined with a lower technical barrier to entry will mean new leaders in social media being created in a matter of days versus weeks and months.” (James Murray, Experian)

  27. Social Media

  28. Social Media – Annual Growth

  29. Social Media – Asia Pacific Growth

  30. Active Users (In Millions)

  31. Social Network Growth

  32. Facebook Dominance

  33. Facebook Facts

  34. Facebook Facts

  35. Social Media • What impacts is it having on our life? Our society? Our behaviour? Our Psychology? • Positive Impacts? • Negative Impacts?

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