1 / 29

How to write press release

While writing a press release the main points that we should kept in mind is the human interest. Human interest can be gain by adding by adding scandals, stories etc. Your press release must be summarized, written in simple words. http://www.helpinessays.com/paraphrasing-service.html

helpinessays
Download Presentation

How to write press release

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Writing press releases journalists will use The most important question Choose the right media Get to the point Don’t exaggerate Make quotes count Be accessible Avoid the email abyss A picture is worth a thousand words

  2. What did positive media coverage ever do for us? Create business opportunities ‘Warm up’ a sales environment Educate people about your capabilities Build goodwill for your business Provide strong content for wider marketing activity Help counteract negative publicity Ensure perceptions match reality

  3. #1 The most important question

  4. “So what?”

  5. #2 Choose the right media

  6. Media selection Local, regional, national? Trade? Online, offline - both? Print? TV? Radio? Social media?

  7. #3 Get to the point

  8. Your opening sentence • Who? • What? • When? • Where? • Why?

  9. #4 Don’t exaggerate

  10. The best thing since sliced bread? Keep it factual Make sure you can substantiate claims Explain, don’t sell Include an interesting quote No bragging! Quality over quantity Content hierarchy Background info

  11. In practice… Explanatory quote (no delight in sight!) Snappy headline The ‘what, where, when’ Supplementary event information The ‘why’ (plus a mention for the organiser)

  12. #5 Make quotes count

  13. Delighted…? MD of Yet A.N. Other company, said: “I am absolutely delighted to tell you how delighted I am, which you will be delighted to see you can cut out of the story without it making any difference whatsoever.”

  14. …or something else? MD of Best Green Widgets said: “The global market for green widgets grew by 10% last year. Our business grew by 15%. Adding Steve’s expertise to the team will enable us to continue that growth and create 25 jobs this year.”

  15. #6 Be accessible

  16. Make it easy for journalists Include contact details Be available to take the call Picture captions

  17. #7 Avoid the ‘email abyss’

  18. Don’t let your story get lost Get to know your target media What areas do they cover? Find the right person Check deadlines Call before sending

  19. #8 A picture is worth a thousand words

  20. …but only if it’s the right picture!

  21. Quick recap: So what? Choose the right media Get to the point Don’t exaggerate Make quotes count Be accessible Avoid the email abyss The right picture is worth a thousand words

  22. www.partners-group.co.uk T: 01904 610077

More Related