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How to Write a Press Release

How to Write a Press Release. What is a Press Release?. A factual announcement sent to the media to be sued as a news item. Sent by businesses, organizations, individuals and government agencies. What you want to communicate. The facts: 5 W’s and an H Who? What? When? Where? Why?

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How to Write a Press Release

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  1. How to Write a Press Release

  2. What is a Press Release? • A factual announcement sent • to the media to be sued as • a news item. • Sent by businesses, • organizations, individuals and • government agencies

  3. What you want to communicate • The facts: • 5 W’s and an H • Who? • What? • When? • Where? • Why? • Oh, yeah. How?

  4. Parts of a Press Release • Headline(s) • Lead • The body • The facts. • The quotes. • The down and dirty. • Each part should retell the story

  5. Contact Info. FOR IMMEDIATE RELEASE Contact: Tina Maistros, Broad Run High School Ph. 987-654-3210 Email: Tmaistros@fakeit.com Mrs. Daley and Mr. Braxton Named Best Teachers at Broad Run Dedicated Educators Encourage Students to Accept Responsibility and Strive For Excellence, Introduce Them to Technological Advances in Marketing and PR Ashburn, VA, December 7, 2012 – The sports and entertainment marketing Students of Broad Run High School today named Mrs. Daley, and Mr. Braxton the school’s best teachers, citing their commitment to developing student’s skills and character. In honoring the educators in the first, second, and fifth period sports and entertainment marketing classes, the students pointed to their ability to attract talented experts as educational partners and their strategy of developing responsibility and the pursuit of excellence by assigning impossible and voluminous homework projects. 1. Headlines Dateline 2. Lead 3. Body

  6. Mr. Doug Anderson, Principal of Broad Run High School, stated, “ Mrs. Daley and Mr. Braxton exemplify the mission and beliefs of Broad Run High School, and have done a superb job implementing our strategy for developing citizens and life-long learners. I have never seen such talented professionals in action, or such outrageously difficult assignments. But that’s how we build character.” Mrs. Daley said, “I’m thrilled to receive this warm and heartfelt recognition from my students, have done everything I can to create a supportive and challenging learning environment. But the 150-page, full-color marketing presentations with charts, annotations and footnotes are still due tomorrow.” Mr. Braxton, renowned as Broad Run High’s most accomplished DECA Advisor, stated, “I’m committed to actively engaging my students in the learning process, as well as parents and the community. I think I’ll outdo Mrs. Daley and give some parents some homework assignments as well.” Quotes

  7. Teacher’s Accomplishments Recognized Illustrating Mrs. Daley’s legendary program of increasing individual student performance through challenging expectations, the students recalled how she committed them to develop and implement a multimillion dollar product launch for a local Fortune 500 corporation, not only causing them to “stretch” but earning the school a tidy profit. Broad Run High School. Located on Ashburn Road in Ashburn, VA, is one of Virginia’s most recognized and respected institutions of secondary education and their sports teams aren’t half bad either. ### Down and Dirty Details The End

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