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How to Write a Press Release

A press release is a written statement to the media. It can announce a range of news items, including scheduled events, personal promotions, awards, new products and services, sales accomplishments, etc.

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How to Write a Press Release

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  1. How to Write a Press Release

  2. Making it Pop • Write a genuine headline • Write the body copy • Communicate the "5 W's" (and the H) clearly • Make it clean, crisp, and applicable to your audience • Tie it together

  3. Mastering the Format • Get the basic structure down • Write a boilerplate underneath the body of your release • Add your contact information • If possible, include a link to an online copy of the same release • Signal the end of the press release with three # (hash) symbols

  4. Tips • Include a "call to action" in your release. This is information on what you want the public to do with the information that you are releasing. • Craft each release to target a specific media outlet and send it to the specific reporter who covers that beat. This information can usually be found on the outlet's website.

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