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2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program. Running a successful campaign. What you need: Leadership support Recruiting a good team Develop a good plan Communicate key messages Get the word out Know your audience Partner with charities.

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2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

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  1. 2010 CFD Campaign Training:Running A Successful CampaignMarketing the Program

  2. Running a successful campaign What you need: • Leadership support • Recruiting a good team • Develop a good plan • Communicate key messages • Get the word out • Know your audience • Partner with charities Make the Ask!!!

  3. Leadership is the key! • Get leadership support and participation in special events • Get formal introduction of your campaign (email or letter) from leadership • Seek permission to conduct specific campaign activities: • Training • Planning • Special fundraising events

  4. Recruit Your Team! Invite people who are: • Enthusiastic • Outgoing • Dependable • Positive • Well respected Invite people to help you by matching task with talents!

  5. Develop a good Plan What you need: • Fit your campaign vision and purpose • Have a good theme • Incorporate past campaign successes • Be equipped with goals for success • Have a specific timetable

  6. Communicating Key Messages • WAC-supported use of state time and resources • One-stop shop • Give locally, national, or globally • Charities are vetted and registered with the state of Washington • Secure, convenient and efficient Now more than ever!!!

  7. Ways to get the word out! Use them all…often: • Posters • Fliers • Newsletters • Email • Newspapers • Radio • Agency & local websites • Leadership and staff meetings • Invite charities to come speak at your event

  8. Know your audience Tailor your information to the group: • New Employees • Retiring Employees • Leadership • Volunteers

  9. Partner with Charities You can invite charities to come speak at your agency fundraisers about what they do for the community and what donors can do to help. For more information on charity speakers, or to check out the list of possible speakers in your area, visit our website at www.cfd.wa.gov/speakersbureau Or you can just go to our homepage and click on the Invite a speaker button at the bottom of the page. Generate Enthusiasm!!!

  10. CFD Support As you plan your campaign, we can support you by providing essential marketing items. Posters Brochures Charity Guides

  11. CFD Support For more resources, you can visit our Volunteer Resources page at www.cfd.wa.gov/volunteerresources You can also call our office at 360-704-7148 to ask about othermarketing items we can provide you.

  12. Coordinator Forum Food provided by:

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