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Audience = 14.9 Million. Audience = 1.7 Million Average Listening = 9 hours 10 minutes per week. What is Radio 2 Music?. Radio 2 Music is built on three keywords: Melody is the most important ingredient, whether a record be new or old, specialist or mainstream
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Audience = 14.9 Million
Audience = 1.7 Million Average Listening = 9 hours 10 minutes per week
What is Radio 2 Music? Radio 2 Music is built on three keywords: • Melodyis the most important ingredient, whether a record be new or old, specialist or mainstream • Timelesscovers two other criterias, namely familiarity and excellence. Oldies which are established in our listeners heads reaffirm our musical signature and new records should have an instant familiarity due to their strong melodies. These older recordings will be the definitive ones from whatever period. • Breadth – This is what makes Radio 2 unique in radio. When tracks are melodic and timeless then they can span the whole spectrum of popular music. Listeners love this diversity. Also in the modern world I believe we need to add one more element: • Discovery– This is a new criteria which the modern Radio 2 audience seeks. We should be a way to rediscover those records from their youth, other music from the past that they might like but have in fact never encountered AND a proportion of engaging and relevant new music which keeps them connected to today and the rest of their family.
Radio 2 Playlist Our weekly new music playlist is a democratically agreed list which is the collective responsibility of all the producers involved. Producers who “use” the list within their programme must turn up every week at 12pm on Wednesdays for the Radio 2 Playlist Meeting. If they cannot then one senior member of their team will represent them and their musical choices. We also invite specialist shows to attend on a monthly rota basis. All lists A-C should be appropriate for play across the network but occasional tracks can be dayparted into strategic programming Tracks are added 3 weeks ahead of digital release or where there is no release date or where a track has gone “straight to digital” songs will be added at the nearest playlist date to when the label has made them available to us. Tracks have “playlist careers” of between 3 and 8 weeks on our playlist Producers understand that playlist records should not be dropped
Music Policy Radio 2 supports the widest range of popular music genres. All our specialist producers from Jazz with Jamie Cullum, Blues with Paul Jones, Folk with Mark Radcliffe and Country with Bob Harris take part in the weekly playlist meeting to keep us across their latest discoveries. We have heavily supported (with airplay) artists like Joe Bonamassa in blues, KaceyMusgraves in country and Bellowhead in folk over the last year. Radio 2 also continues to recommend new pop music artists to our audience with patronage on air, in performance and on the playlist with new UK artists including Andy Burrows, Emma Stevens, Passenger and Josh Osho plus new international names like JennBostic, all of these artists on independent labels. On average the Radio 2 playlist in 2013 has featured approx 70% UK artists and 30% independently signed artists.
6 Music Playlist Our weekly new music playlist is a democratically agreed list which is the collective responsibility of all the producers involved. Producers who “use” the list within their programme must turn up every week at 1.15 pm on Tuesdays for the 6 Music Playlist Meeting. If they cannot attend then one member of their team will represent them and their musical choices. Tracks are added normally 4 weeks ahead of digital release or where there is no release date or where a track has gone “straight to digital” songs will be added at the nearest playlist date to when the label has made them available to us. Tracks have “playlist careers” of between 4 and 8 weeks on our playlist Playlist records should not be dropped On average in 2013 the 6 Music playlist has been 60% UK and 70% independently signed In the last year 6 Music has continued to support musicians and the music industry with a range of content across a range of popular music genres, the new folk of Laura Marling and The Staves, electronica from Jon Hopkins, new rhythmic styles from Kwes and SBTRKT and continued support for great “alternative” names like British Sea Power and Midlake not substantially supported anywhere else.
