DIRECT ONE: Delivering HD content over Internet

1. DIRECT ONE: Delivering HD content over Internet International Digital Forum 2012

2. DIRECT ONE: Company Profile • Direct One is part of a group of companies providing: • infrastructure construction • supply and distribution of electricity and gas • implementation and maintenance of wind& solar parks • telecommunications, data carrier services and new media integration The company was founded in 2007 by disjointing the Fiber Optic business from the parent company ELECTROGRUP to increase the focus. Direct One will end 2012 with some 10M Euro revenues.

3. Who We Are Our edge servers are installed and connected in all major end-user networks, both national and international. The first Romanian Content Delivery Network that can transport and deliver best quality multimedia content to anybody, anywhere. We own 53 telecom sites who function also as peering points for major national and international networks. More than 70 distribution nodes. Connected to all major national and international networks Content Delivery Network 50 Sites with installed and connected servers. 5600 km fiber optic infrastructure based on OPGW tech. We own and operate a 5600 km fiber optic infrastructure based on OPGW technology, the best technology in order to deliver the highest SLA.

4. Today we want… Watch what you want Whenever you want On any device Learn and interact Take control Be totally mobile A Tv over Internet (OTT) solution seems to be right choice

5. PROS & CONS for an OTT solution • CONS • A wild, wild world • Traffic engineering ? • Guaranteed quality of service ? • PROS • Ubiquity • Mobility • Multi screen integration • Unlike broadcast the problems reach a new dimension once we discuss about high numbers of simultaneous sessions • Capacity rather than coverage

6. SD Video Stream • Mobile Stream 1,2 to 2 Mbps 256 to 800 kbps • 480p Video Stream 1,2 to 2 Mbps • 720p Video Stream 1,8 to 3 Mbps • 900p Video Stream 2.4 to 4 Mbps Encoding Parameters-some numbers Bandwidth consumption: Best Picture quality at reasonable bandwidths!

7. Traffic behavior • Different pattern compared with an ISP’s or Carrier’s • This traffic has 2 components: • a predictable pattern – generated mainly by certain TV shows (live and recorded) and by the consumption habits ( in-the-office, at home). • an unpredictable component – generated by hot political agenda, unannounced political events, high-life events, football games, etc, and it can last for several tens of minutes, or hours. • There is no month similar with another one • A different type of event engage different type of viewers • Every event generates a different number of requests coming from the others ISPs’ networks

8. Traffic behavior Street demonstrations against government January 2012 Street demonstrations ... continue

9. Traffic behavior Traffic behavior February 2012 New government invested government resignation Weather Red code

10. Traffic behavior March 2012 National league Football game UEFA Champions League Football games

11. Traffic behavior … a deeper zoom – 24,25,26 April UEFA Champions League Real - Bayern UEFA Champions League Barcelona - Chelsea

12. Traffic behavior … other zoom – 26 may Eurovision + Box match IBF belt

13. Traffic behavior … zoom in June 2012 European Football Championship

14. The Infrastructure • Designed from start for video delivery • Quality-of-service enabled network for on-net video delivery • the video traffic can exit our network as close as possible to the final viewer • any PoP can be used as an exit point from the network,

15. The Infrastructure Streaming servers are present within our network in several locations to serve the regional areas

16. The Infrastructure Other Ro ISP Other Ro ISP Other Ro ISP Global INTERNET Romanian Exchange points DO Network We also have streaming servers in other networks for over–the–top video delivery, as close as possible to the viewers International Exchange Other Ro ISP

17. DIRECT ONE OTT Platform: An “End-to-End” Solution User Access Interface Streaming Services Content Services • Video streaming • Live TV • Live Events • Video on Demand • Distribution on multiple platforms: • Web • PC Tablets • Smart Phones • Connected Devices (Smart TV) • Content Aggregation • Content Processing • Ingest • Encoding • Subtitling Processing • Content Storage • Content Management • Library Administration • Programming • Packaging • Content Security • DRM • Geo-Protection • Time blocking • Design and Implementations for: • Web • Web-sites • Media Centers • Video Portals • Mobile • PC Tablet • Connected devices Payment &Billing Analytics • Several payment methods for different needs • Possibility of integration with third-party service providers • Possibility of integration with partner BSS Traffic Reports Ad-delivery Reports Financial Reports Content Reports

18. Services on Direct One platform

19. Seenow- first Live TV & VOD multi screen service in Romania • Launched on December 2009 as Mediadirect.ro, web based • Re-launched in December 2011 as Seenow with increased • focus on mobility • Pay per View (PPV) and Subscription based VOD (SVOD) • Smart TV large screens starting with June 2012 • Available on • Smartphones and PC Tablets • Web/ Desktop and Connected TVs • Coming soon: Content offer 400 + VOD Titles 32 + Live TV Channels 6 Subscription Packs 1 major film studio (Warner Bros) 1 euro/ monthly subscription packs

20. Seenow vision An innovative and unique concept: VIDEO CONTENT MARKETPLACE …THE MALL • Customer comes for • content he wants • content he doesn’t know he wants • Content brands come for • infrastructure • time to market They all come for the advantages of the ecosystem.

21. Seenow ecosystem

22. SEENOW ECOSYSTEM– Vodafone and Samsung • Claims: • 6 months free TV on your mobile, offered by Samsung • “Free” 3G traffic, offered by Vodafone

23. Direct One the enabler Content aggregation Content management Video distribution Business support system Service and apps Analytics

24. But even better than the story.. Thank you! www.seenow.ro