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Education Policy Advocacy

Education Policy Advocacy. Objectives: To learn why advocacy is one of the roles of CSOs. To learn the process for developing an effective strategic advocacy campaign To learn practical tools to develop an advocacy campaign. What is advocacy?.

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Education Policy Advocacy

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  1. Education Policy Advocacy Objectives: • To learn why advocacy is one of the roles of CSOs. • To learn the process for developing an effective strategic advocacy campaign • To learn practical tools to develop an advocacy campaign

  2. What is advocacy? Advocacy is the process of managing information and knowledge strategically to changepolicies/practices or attitudes/behavior/beliefs that affect the lives of people, especially the disadvantaged.

  3. Types of changes expected from advocacy

  4. 1 GOAL CAMPAIGN AUSTRALIAN LAUNCH 6 OCTOBER 2009 SYDNEY, AUSTRALIA

  5. Expertise needed for advocacy

  6. The campaign cycle Mission/mandate Issue Evaluation Problem Action External Context Strategy Internal Resources

  7. Selecting issues and approaches

  8. Learning Group Exercise Process • Select an issue that will make the foundation of your advocacy plan (e.g. HIV/AIDS, gender justice, literacy, climate change, education financing, youth empowerment) • Process: 1. Work in your learning groups 2. Share each process 3. Strategic advocacy plan for your learning groups 4. Brief report of plan

  9. Inadequate problem analysis leads to Focusing on effects of problems Addressing the issue in a broad and complex manner Making unrealistic, irrelevant, wrong demands Adequate problem analysis helps us to Define specific objectives and priorities Have clear answers/suggestions 1. Problem Analysis CSOs can use community level data for policy analysis

  10. Problem and Solution Tree • List all the possible problems affecting an issue • Map them onto a problem tree • Identify • Effects – as branches – Goal • Core problem – as trunk – Aim • Causes – as roots – Objective

  11. 2. Context and Internal Resources • SWOT analysis • Internal strengths and weakness • External opportunities and threats • Maximize strengths and use opportunities • Reduce weakness and avoid threats • Realistic strategy to impact on issue

  12. 3. Strategy • Strategies include • Aims • Objectives and indicators • Targets: individuals not institutions • Audiences: influential with the target • Approaches: based on resources and stage of issues, access to audiences • Action plans • Resources & budgets (Background information: political context, previous related work, consultation process)

  13. Aim and objectives • Aim: general declaration of intent for advocacy e.g. Governments should contribute at least 3% of their national education sector budget to adult literacy programs • Objectives: must be SMART S: Specific M: Measurable A: Achievable R: Relevant T: Time specific

  14. Stakeholder analysis • A stakeholder is anyone who is affected or who has some influence over the issue you are working on • Analysis to identify who you should influence (target) • Not only who we will mobilize

  15. Stakeholder analysis Audience Prioritization Matrix • Brainstorm all the people (not institutions) who have interest or a potential influence over the issue. • Be specific • Be creative • Ask two questions for each stakeholder • How importantly does the stakeholder view the issue? • How influential is the stakeholder over the decisions made on the issue?

  16. Stakeholder analysis Target Influence map • Identify target (decision maker) responsible for change • Informal and real decision maker • Make decision vs approve decision • Who and how audience influence target

  17. Approaches • Rational: influencing through the weight of rational argument, e.g. child labor • Collaboration: influencing by collaborating with the target, e.g. seminar • Legal: using independent legal system e.g. suit against offending companies • Political: mobilizing outside through pressure e.g. labor union, faith groups, • Use politics, not use anyone politically

  18. 4. Action Method 1. Lobbying

  19. Actions Method 2. Media Work

  20. Action Method3. Popular Mobilization Financing for Education Campaign Mobilization Election Campaign in India

  21. Actions Method4. Awareness Raising

  22. To maximize impacts of actions • Requires logistical skills • Opportune moment and location e.g. • G8 summit • Literacy day (Sep. 8) • EFA high level group meeting • CONFINTEA

  23. 5. Evaluation of advocacy work • Impact • Was the policy changed? • Do not confuse success in activity with policy change • Difficult due to the question of attribution • Efficiency • Cost effectiveness • Any alternative measures?

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