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Bringing In-N-Out Burger to New Mexico

Bringing In-N-Out Burger to New Mexico. Elizabeth Davis University of West Florida August 3, 2011. In-N-Out Burger has 258 locations in five states: California, Nevada, Arizona, Utah and Texas Serves 4 basic menu items: Hamburgers , milkshakes, sodas , and French fries

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Bringing In-N-Out Burger to New Mexico

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  1. Bringing In-N-Out Burger to New Mexico Elizabeth Davis University of West Florida August 3, 2011

  2. In-N-Out Burger has 258 locations in five states: • California, Nevada, Arizona, Utah and Texas • Serves 4 basic menu items: • Hamburgers, milkshakes, sodas, and French fries • Known for using only fresh ingredients, treating customers and employees well, and remaining a privately owned company for over 60 years.

  3. New Mexico has a population of 2,059,179 • Restaurants employ 84,400 people (10%) statewide • In 2009, there were 2,972 places to eat and drink, and these locations are projected to make $2.9 million dollars in sales in 2011

  4. Bernalillo County: • Population of 662,564 • Most densely populated county in NM • Total area of 1,169 square miles Where could an In-N-Out restaurant be located?

  5. Euclidean Distance: Distance “as the crow flies” from a given point to the source • Source is any point of interest: business, school, trailhead, etc. • Weighted Overlay: Applies a common measurement scale to several criteria and generates output (visual) based upon weighted importance of each criteria

  6. Ideal Location #1: Highest potential for surrounding city (residential) growth, traffic high and increasing with time • Ideal Location #2: Within an acceptable concentration of competitor restaurants, commercial zone bounded by residential, highly trafficked area • Ideal Location #3: Along very highly trafficked road, and in heavy-commercial area, but very close to several competing restaurants

  7. "In-N-Out, In-N-Out. That's what a hamburger's all about."

  8. In-N-Out Burger. (2011). Company History and Food. Retrieved from http://www.in-n-out.com/. • National Restaurant Association. (2011). Restaurants in New Mexico, quick glance. Retrieved from http://www.restaurant.org/pdfs/research/state/newmexico.pdf • US Census Bureau. (2010). Census data. Retrieved from http://2010.census.gov/2010census/data/ • GIS Data: NMDOT, Bernalillo County GIS, New Mexico Resource Geographic Information System Clearinghouse, US Census Bureau

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