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COMBINING KNOWLEDGE IN TOURISM DEVELOPMENT The case of North Jutland, Denmark

This study analyzes the dynamics of knowledge in tourism development, focusing on the case of North Jutland, Denmark. It examines the challenges and prospects of combining different forms of knowledge in the tourism industry, and identifies strategies for successful knowledge combination.

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COMBINING KNOWLEDGE IN TOURISM DEVELOPMENT The case of North Jutland, Denmark

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  1. COMBINING KNOWLEDGE IN TOURISM DEVELOPMENTThe case of North Jutland, Denmark Tourist overnights Henrik Halkier Aalborg University halkier@cgs.aau.dk

  2. COMBINING KNOWLEDGE IN TOURISM DEVELOPMENTThe case of North Jutland, Denmark Tourism, innovation and knowledge combination Analysing knowledge dynamics in tourism Temperate coastal tourism : A case study Conclusions and perspectives Henrik Halkier Aalborg University halkier@cgs.aau.dk

  3. TOURISM, INNOVATION and KNOWLEDGE COMBINATION • Limited innovation an oft-repeatedclaim in tourism research • Small actors with limitedresources • Manylife-stylebusinesses • Competitive pressure on European destinations growing • Cheapflights, also to far-away destinations • Internet creates new transperancy for experiencedtravellers • Need to stimulatechangethrough public policy obvious • Refiningexistingexperiences: Cumulativeknowledge • New experiences/visitors: Combination of knowledges • Twochallenges • Different forms of knowledge • Organisational fragmentation Henrik Halkier – halkier@cgs.aau.dk

  4. Market intelligence Conception/ design / marketing • On-site services • accommodation • catering • transport • Experiences • prescribed/voluntary • non-/commercial • Travel services • commercial • infrastructural Production /consumption Consumption monitoring TOURISM, INNOVATION and KNOWLEDGE COMBINATION DESTINATIONS Henrik Halkier – halkier@cgs.aau.dk

  5. Market intelligence Conception/ design / marketing • On-site services • accommodation • catering • transport • Experiences • prescribed/voluntary • non-/commercial • Travel services • commercial • infrastructural Production /consumption Consumption monitoring TOURISM, INNOVATION and KNOWLEDGE COMBINATION Symbolic DESTINATIONS DIFFERENT KNOWLEDGE DOMAINS Synthetic Symbolic Henrik Halkier – halkier@cgs.aau.dk

  6. ANALYSING KNOWLEDGE DYNAMICS IN TOURISM • Qualitative approach focusing on • Inter-organisational relations • Creation, acquisition and use of knowledge • Different forms of knowledge • Activity domains: marketing, experienceproduction, service, … • Analytical / Synthetic / symbolic • Tacit / explicit • Discourses on interaction and knowledgedynamics Henrik Halkier – halkier@cgs.aau.dk

  7. TEMPERATE COASTAL TOURISMA case study of knowledge combination • Studying destination Top of Denmark, North Jutland • Three municipalities, leading leisure tourismarea • Small tourism enterprises, holiday homes, campin • A qualitative longitudinal study (EU FP6 EURODITE) • Three stages of destination development Henrik Halkier – halkier@cgs.aau.dk

  8. TEMPERATE COASTAL TOURISMKnowledge combination, challenges and prospects • Organisation: Mutual dependency in decentralisednetwork • Widespreadownership to small centre via taskinvolvement • Overcominglongstandingcompetitionbetweenlocalities • Securinglocal links to small firms • Overcoming public-private divide in knowledge/funding • Knowledge combinationgraduallyincrease • Mobilising tacitknowledge of small private firms • Employed in joint promotion/innovation projects • Reachingoutside ‘traditional’ sector (attractions, accommodation) • Food to increaseattraction and prolong season • Externalsources of knowledgefairlylimited • Caught in VisitDenmark-definedsegmenteduniverse Henrik Halkier – halkier@cgs.aau.dk

  9. COMBINING TOURISM KNOWLEDGE Conclusions and perspectives • Development and policy challenges • Addressinglongstandingorganisational-cultural barrier • Inter-local rivalries, public-private • Successfulmobilisation of tacitknowledge • for marketing (and development) purposes • Combination of symbolic/syntheticknowledgeacross domains • Inward-lookingknowledgestrategies • Interpretativehorizondefined by VisitDenmarksegmentation • Future research • Intertwiningof knowledges and organisations pronounced • Knowledge typologiesmaybe of lessimportance • Epistemiccommunities, communities of practice? • Organisational learningliterature a source of additional inspiration Henrik Halkier – halkier@cgs.aau.dk

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