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Labbrand Consulting Co., Ltd Shanghai, China www.labbrand.com. Bryn Mawr College Internship Fund . Xue Jiang’2013 .
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LabbrandConsulting Co., Ltd Shanghai, China www.labbrand.com Bryn Mawr College Internship Fund Xue Jiang’2013 Labbrand is the leading China based branding consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands. Labbrand combines creative and scientific methods to inspire, guide, measure, and create and global branding practices. • Internship Duties • Researched, wrote and edited articles for the company webzine “LabReport” and the company blog “BrandSource”. • Maintained the company blog and increased its traffic statistics. • Built publication partnerships to increase company’s communication impact. • Assisted with public relations, correspondence, media enquiries and special events. • Conducted various projects related to branding activities as well as competitor analysis. • Presented “Brand Animation: The Power of Brand Mascots” to all company staff. Contact Person: Ying Mu, Corporate Branding & PR Manager Room 202, Building 7, 50 Moganshan Road, Shanghai 200060, China ying.mu@labbrand.com Please visit www.labbrand.com/brand-source for blog posts