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Richard Baxter

Richard Baxter. REALLY TARGETED OUTREACH. "Hey, we need to get some links!". "Let's do some outreach!". AT FIRST I WAS LIKE. Credit: http ://www.flickr.com/photos/leonahobbs/. THEN I WAS LIKE. Credit : http://www.flickr.com/photos/doublebug/. AND NOW I’M JUST.

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Richard Baxter

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  1. Richard Baxter REALLY TARGETED OUTREACH

  2. "Hey, we need to get some links!"

  3. "Let's do some outreach!"

  4. AT FIRST I WAS LIKE Credit: http://www.flickr.com/photos/leonahobbs/

  5. THEN I WAS LIKE Credit: http://www.flickr.com/photos/doublebug/

  6. AND NOW I’M JUST Credit: http://www.flickr.com/photos/remcat/

  7. I STARTED WITH GOOGLE

  8. Let's do some marketing…

  9. I want to find out where my target market is

  10. I want to find out what they're sharing

  11. I want to know who to contact

  12. Option 1: Google "write for us” + marketing (or whatever)

  13. Take option 1: You understand nothing.

  14. Option 2: Collect data + analyze + be smart

  15. Get data like this:

  16. Beautiful websites

  17. Still not convinced?

  18. The average Domain Authority of sites found in Google search asking for guest contributions: 47.82 The average Domain Authority of domains shared by influential US Chief Marketing Officers: 74.49 *based on 100 domains extracted from “guest post” searches in Google vs 100 domains shared by influential US CMOs in July 2013

  19. You took option 2: You understand everything.

  20. There's a better way – and it doesn't involve Google.

  21. Really targeted outreach

  22. The Influencer Intersect Intersect: influential individuals typically followed by lots of people in our target audience

  23. What are they sharing? Social sites shared by people interested in snowboarding

  24. Want to know how to do it?

  25. You need these 3 tools:

  26. Get TAGS v5 Go here: http://bit.ly/twitterarchiver

  27. And the rest:

  28. FETCH! Credit: http://www.flickr.com/photos/wundoroo/

  29. Authorize the app

  30. You get a window like this…

  31. Then get a Twitter OAuth Consumer Key: GO TO: https://dev.twitter.com/apps/new

  32. Find your audience

  33. Grab Their Shared Links with Advanced Twitter Search: filter:linksfrom:richardbaxterOR from:randfishOR from:wilreynolds

  34. Construct the search query, fast: http://bit.ly/followerwonkfetcher

  35. Requires a little XPath //span/a/@href (should have worked) "//span/a","href" (is the SEO Tools for Excel way Thanks, @dbseo

  36. Paste your query into TAGs Then, click run!

  37. If it worked, it’ll look bad ass:

  38. TIP: Create profiles for every target group

  39. Credit: http://www.flickr.com/photos/backinthepack/ OK am listening

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