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The Vincent La Fiura Home Selling System. Presented by RE/MAX West Realty Inc……. Brokerage. Making Your Home Buying Dreams Come True!. Presentation. Advertising. Internet. Consumer Programs. Track Record. Performance Guarantee. Vincent La Fiura, Broker. My MISSION.
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The Vincent La Fiura Home Selling System Presented by RE/MAX West Realty Inc……. Brokerage Making Your Home Buying Dreams Come True!
Presentation Advertising Internet Consumer Programs Track Record Performance Guarantee Vincent La Fiura, Broker
My MISSION Vincent La Fiura, Broker
To Sell Your Home: _________________________________________ • Faster • For Top Dollar • With the Least Amount of Hassle • With the Most Convenience Vincent La Fiura
Research indicates that 72% of homeowners who used other agents are Dissatisfied with their agent’s performance Vincent La Fiura
Major Reasons: INEFFECTIVE MARKETING POOR COMMUNICATION POOR RESULTS Vincent La Fiura
Research indicates that in a recent survey of homeowners who used us, our Satisfaction and Approval Rating was 91% We have a 91% Satisfaction Rating Effective Marketing Good Communication Good Results Vincent La Fiura
The ABC’s of Real Estate Service (What Most Other Realtors Do) _________________________________________ Advertise themselves Bang a sign on your lawn Create an ad for the paper (and maybe run it) Download your listings to MLS Encourage their office to show it Figure they might try an Open House Get on their knees and pray it will sell Vincent La Fiura
The ABC’s of Real Estate Service(What Most Other Realtors Do) _________________________________________ This is the way that real estate has been practiced for over 100 years, and unfortunately, it’s still the way most other agents operate today. In our fast changing world, these traditional methods practiced by most other agents have proven to be less and less effective. As we go through this program, you’ll discover that you can realize we’re different, that’s why we use the latest technology, business systems, and proven consumer innovations which go far beyond this antiquated ABC approach. Vincent La Fiura
Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers. Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home. There are many things I do, to get your home sold.In fact, there are 119 different things we do to get yourhome sold Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers. Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home. Vincent La Fiura
_________________________________________ • Meet with the homeowner to list their home • Tour home and property and measure all rooms and lot dimensions • Get pertinent information like age, survey, taxes, lot size, and area features • Determine key selling features of the home • Prepare a thorough Comparative Market Analysis of the Neighborhood • Prepare all paperwork for proper documentation of the listing • Transfer all paperwork for proper documentation of the listing • Take a picture of the property • Order Virtual Tour & Digital Photos • Get keys cut & affix a Lockbox • Put up a sign and applicable sign riders • Upload all listing details onto MLS (Multiple Listing Service) • Upload listing, photos, and features onto our Internet Website • Write an ad for the property • Design an ad space for the ad • Place the ad in appropriate media - Talking Ads, Newspaper, Magazine, Real Estate News, Flyers, Internet • Ensure proper rotation for the ad in media • Make cold calls to source new buyers and sellers • Knock on doors to source new buyers and sellers • Preview homes for prospective buyers • Show homes to prospective buyers • Prepare feature sheets for the home • Prepare flyers for property • Deliver the feature sheets to the homeowner • Organize an Open House • Attend the Open House (Usually Half a Day) • Remain up-to-date on all showings of your home • Talk to agents who have shown your home to gather useful buyer feedback • Keep in touch with homeowner regarding feedback from showings • Receive offers for the purchase of the home • Present offers to the homeowner • Negotiate a price settlement between the home seller and the home buyer • Prepare all sale documentation for the lawyer There are many things we to do to get your home sold Vincent La Fiura
With Vincent La Fiura _________________________________________ You can feel confident knowing that you always receive superior service and proven results with my system. You receive the services of an entire Team instead of just a single agent. Our Volume is Your Benefit.
You Get My Innovative Consumer Programs
Internet Marketing Sources And Programs Venture Realty.ca Hot Properties4Sale.net RE/MAX.com Google Toronto MLS MLS.ca Realtor.com RE/MAX West.com Full Page Ads Editorials Classified Ads Vincent La Fiura
_________________________________________ The Problem With TraditionalOpen Houses At least I can catch some Zzz’s Other Agent Little or No Benefits to Homeowners
We concentrate our efforts on the entire market Most other agents only do limited Advertising and do ineffective open houses. This covers only 4% of the market. What about the other 96%? Vincent La Fiura
MyBUYER PROFILE SYSTEM Vincent La Fiura
Benefits of My Buyer Profiling System for Home sellers Your home is exposed to a group of highly pre-qualified and interested buyers. The mailings to our Buyer Profile group are very select and represent a powerful way of presenting your home to this attractive group. This service builds buyer loyalty, giving us a larger number of serious prospects to bring through your home. Vincent La Fiura
Benefits of Our Buyer Profiling System to Homebuyers They receive regular mailings, faxes, or e-mails on all newly listed homes which match their criteria (including pictures). After previewing the information, they select the homes they’re interested in viewing, and then go to see them. This service is absolutely free and obligates them to nothing.
When Buyers are Looking For a Home, They Often Don’t Get the Selection They Want and Need The Problem With Most Other Agents is: Most Other Agents pick 6 homes, show you 4 and try to sell you 1
_________________________________________ My Solution Our One-of-a-kind Buyer Profile System gives buyers priority access to all hot new listings that match their home buying criteria Vincent La Fiura
Here’s How Our Buyer Profile System Works For You Vincent La Fiura
_________________________________________ My Solution With Our One-of-a-kind Buyer Profile System is able to work with over 300 buyers at any given time who have priority access to hot new listings that match their home buying criteria. My System provides sellers like you what they want and need - Many Serious, Qualified and Ready-to-Act Buyers in the market to buy a home just like yours. Vincent La Fiura
My Unique INTERNET Approach Makes Homeselling and Buying Easy, Desirable and Fun Vincent La Fiura
With our Unique Marketing Program, Your Listing reaches over 5,000 clients, hundreds of Internet portals, and reaches over 20,000 TREB agents and their clients via the Internet RE/MAX Customized Marketing Services Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer RE/MAX Internet Marketing Program Broadcast emailcommunication Database broadcasting of NEW listings to buyers. Result: Sell YourHome Faster!!!
My Unique & Innovative Internet Marketing Plan 89% Internet 2005 – 89%
My Unique & Innovative Internet Marketing Plan You get exposure to the greatest number of buyers You get one of the most effective ways to attract buyers You get the Best Possible Price in the shortest time possible
MyPERFORMANCE GUARANTEES Vincent La Fiura
My TRACK RECORD AND COMMUNITY PREFERENCE
List to Sales RatioHow close will your home sell to asking price?According to the Toronto Real Estate Board, homes are selling on average for 97.0% of asking price. However, our clients homes sell on average for 98.7% (i.e. 1.7% higher - an average of $5,000 - $11,700 more). This means …Your home will sell for more with Vincent!!! _________________________________________
Days on MarketHow fast will your home sell?According to the Toronto Real Estate Board, homes are selling in an average of 42 days. However, our clients homes sell in average of 20 days - in 50% less time. This means …Your home will sell faster with Vincent!! _________________________________________
Success RatioHow likely is it that your home will sell?According to the Toronto Real Estate Board, there were 229,252 homes listed for sale last year, but only 67,612 sold. This means that only 29.4% of all homes listed for sale actually sold. By contrast, we sold 75% of all properties we listed. This means you have a more than a 150% greater chance of selling ... Your home is more than two and a half times as likely to sell with Vincent!! _________________________________________
Bringing BuyersHow likely is it that the agent who lists your home will bring the buyer? According to the Toronto Real Estate Board, the average other agent only sold 8% of their listings themselves. In other words, 92% of the time, they rely solely on other agents to bring the buyers. By contrast, we sell 32.4% of our own listings. With us, there is a 4 times greater chance that we will bring our own buyers. What is better for you? Hiring an agent that will rely on other agents to bring buyers, or someone who will brings their own buyers? With us, you have a 400% greater chance that we will bring our own buyer! _________________________________________
Our North American Television Advertising Campaign Our Canadian & U.S. Advertising Resources Combine To Provide Powerful Marketing Tools!! Vincent La Fiura
Our Volume is Your Benefit Because we sell so many homes, there are many things we can do for you that others simply can’t: • We have the experience to negotiate the highest price, faster, and with the least amount of hassles, as well as the professional contacts to get you the best affiliate services. • We outspend all local single agents in our marketplace to advertise your home. • We have pioneered unique and exclusive programs not offered by many other agents in the local markets (i.e. Trade Up Program, Buyer Profile System, Cash Rewards, etc.). • Your property will be advertised to buyers in your market area. Unlike most other agents who work a small local area, we are able to cover a larger market area with our specialized Office approach.
In SummaryHere’s How You Benefit Vincent La Fiura
In Summary Here’s How You Benefit _________________________________________ Specialized Knowledge You Will Get the Right Information and Advice Vincent La Fiura
In SummaryHere’s How You Benefit _________________________________________ Strong Office Support You Will Receive Better Service Vincent La Fiura
Aggressive Marketing, Innovative Consumer Programs and Leading Edge Technology In SummaryHere’s How You Benefit _________________________________________ You Will Get Better Results, In Less Time, With Less Hassle to You Vincent La Fiura
More than Twice as Fast 1.7% - $5,000 - $11,700 More Money 2 1/2 times as Often We Bring 4 times MORE buyers Cash Rewards Program Our Bottom Line …… Our Homes Sell …___________________________________________________________________________________________________ How much will this add to your bottom line? Vincent La Fiura
SOLD We Are the Fastest Way to ... Vincent La Fiura
The Next Step ... Let’s Work Together ... Vincent La Fiura