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IBT @ DMSEXPO

Richard Medina Co- Founder & Principal Consultant The Future is Participation Management. IBT @ DMSEXPO. How Do You Get There from Here ?. Broader and deeper human participation is the most significant change in the content technologies these past few years.

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IBT @ DMSEXPO

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  1. Richard Medina Co-Founder & Principal Consultant The Future is Participation Management IBT@DMSEXPO

  2. How Do You Get There from Here? • Broader and deeper human participation is the most significant change in the content technologies these past few years. • But how do you get sufficient benefits, while controlling the substantial potential costs and risks, when no one knows what the optimal “target future state” looks like? • Should your next steps be to: • Provide external social media capabilities to customer service, marketing and sales – thus letting the world in? • Mobile-enable your mature process-worker ECM applications? • Do something else? • I recommend that you get a good map. • Then you take one step at a time – in any direction.

  3. Your Content Initiatives have 3 Dimensions • Content Management • Addresses the input, control, and output of electronic information. • It ranges on a scale from simple to complex. • Process Management • Addresses the rules, orchestration, automation, and control of processes. • It ranges on a scale from simple to complex. • Participation Management • Addresses the amount and complexity of human engagement – of human interaction, collaboration, collective deliberation, analysis, and creation. • It measures both the breadth and depth of such participation.

  4. Here are the 3 Dimensions -- Focus on Participation Management

  5. Level 1: Low Enterprise Participation

  6. Level 2: Moderate Enterprise Participation

  7. Level 3: High Enterprise, Low Extra-Enterprise Participation

  8. Level 4: Moderate Extra-Enterprise Participation

  9. Take Only One Step at a Time -- in Any of the 3 Directions • Identify the current state of your opportunities and select one. • Determine what that application would look like under ideal conditions. If your budget were unlimited, what kind of mobile, content management and process management capabilities would it have? • Now inject the constraints imposed by reality. Determine what your realistic target state should be for that application (given your budget, risk tolerance, etc.). • Then close the gap between your current state and your target future state — but take only 1 step at a time. Think of it as a game where you can only move 1 step in any of the 3 dimensions per turn.

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