Your Blog as a Change Agent

1. Your Blog as a Change Agent Pathfinder Day #BlogHer11 #BH11pathchange

2. Pathfinder Day | Your Blog as a Change Agent #BH11pathchange Panelists: Gina McCauley, Blogging While Brown Conference @bwbconference Katherine Stone,postpartumprogress.com @postpartumprogr Moderator: Debbie Bookstaber,Bloganthropy.org @buzzmommy @bloganthropy RATE THIS SESSION!iPad and iPhone users: Rate this session in the BlogHer '11 mobile app!! Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

3. Icebreaker Tell Us: • Who Am I? • Why Am I Here? Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

4. Evolution of a Cause Blogger • Blogging While Brown Conference • PostpartumProgress • Bloganthropy Award Finalist Examples: • Kristine Brite McCormick – @kristinebrite, Cora’s Story • Susan Niebur - @WhyMommy, Toddler Planet Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

5. Getting Started • Deciding how do you want to structure your organization or campaign • Is a 501c3 status right for you? It really depends on your goals. • Helpful tips from Gina McCauley, Founder of the Blogging While Brown Conference on Entity Formation. • http://bit.ly/BWBentityformation Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

6. Becoming a “Poster Child” • Don’t be a copycat • Innovate • Spread the word • Manage the brand Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

7. Longevity & Leadership: What it Takes • Intimacy • Consistency • Credibility • Face Time • Evolution • Perseverance (be like Knowshon Moreono) • Graciousness & Care/Judge Rule Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

8. CauseusBloggerius: Threats to Extinction • Signing up as a troll target • Emotional overload • Apathy from others • Typecasting • Navel gazing Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

9. Building a Social Enterprise • Another threat to extinction is financial. • If you want to give up your day job to focus on cause blogging or advocacy but aren’t independently wealthy, the social enterprise model may be right for you! • What is Social Enterprise? • How to get started? Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

10. Exploring Online Fundraising Tools • Using a Service: • NetworkForGood.org • ChipIn.com – Free, via PayPal • Clickandpledge.com – Transaction Fees • Crowdrise.com – Variable Transaction Fees • Firstgiving.com – Transaction Fees • WildApricot.com - $25 a month, via PayPal • Mgive.com – Mobile, $199+ monthly & transaction fees • Microgiving.com – Credit Card Transaction Fee Only + % for “Giving Bank” • AndYou.jnj.com – Free Widget Creator, integrated with Network for Good Donations • On Your Own: • Both PayPal and Google Checkout have nonprofit discounts. Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

11. What’s a Slacktivist? Engaging with Your Readers • Use different tactics for different levels • Please read the original post about engagement at: http://beth.typepad.com/beths_blog/2008/01/patterns-of-onl.html • Just about EVERYTHING on Beth Kanter’s blog is worth reading! Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

12. Beth Kanter’s Ladder of Engagement • Beth Kanter (@kanter) is one of the BEST resources. • Her blog is a MUST read if you are interested in non-profits: www.bethkanter.org Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

13. Forming Partnerships • Elements of a Successful Partnership • Pitfalls of a Partnership • Cause Marketing Partnerships: • Case Study: Bloganthropy.org and P&G GIVE Education • “So far the brand has secured over 800 million traditional and social media impressions.” • Non-Profit Partnerships: • Case Study: TomatoNation.com and DonorsChoose.org • “In five years, Tomato Nation readers have raised nearly $700,000 for Donors Choose.” • “In 2006, I shaved my head. In 2007, I did a dance in Rockefeller Plaza while dressed as a tomato. In 2008, the tomato costume (with me in it) went to Washington, DC to see the sights; the next year, the costume and I hit the blackjack tables in Atlantic City.” • Coming in September: Bloganthropy.org and DonorsChoose.org • Can the BlogHer community raise $100,000? In 2008, BlogHer readers raised just $9,180. Tomato Nation raised over $100,000. • A new twist: DonorsChoose will give 10% back to participating bloggers for them to donate to their local school. Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

14. Turning Slacktivists into Activists • How to leverage online partnerships and influence for offline results • Case Study: Blogging While Brown • Case Study: The Mother’s Act • Case Study: PulseOxAdvocacy.com Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

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16. Passing the Melanie Blocker-Stokes Mother’s Act • Facebook Petitions • Blogging, Tweeting and Press Outreach Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

17. Legislative Success Story Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

18. Elements of Success Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

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21. Writing Prompt & Discussion • What do I have to offer? • What do I need? • What is your biggest obstacle? • What is the one things you’re going to do when you leave this conference? Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

22. Appendix • Helpful Resources • Useful Links • Favorite Books Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

23. Resources: Explore these resources. We’ve used them and love them! • Microvolunteering via Sparked.com • Idealist.org • Causes.com • TechSoup.org • Google Grants (google.com/grants) • Salesforce for Nonprofits • PR Newswire for Nonprofits (http://toolkit.prnewswire.com/nonprofitmarketingguide/) • Act.ly • Change.org • YouTube Nonprofit Program • Flickr.com/good • Twibbon.com • SBA.gov • Namecheck.com • Knowem.com Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

24. Useful Links/Blogs: • http://exchange.causes.com/ • http://www.facebook.com/nonprofits • http://www.bethkanter.org • http://www.fundraising123.org/ • http://www.wearemedia.org/ • http://www.Netsquared.org • http://www.philanthropyjournal.org/resources/resource-directory • http://nonprofitorgs.wordpress.com/ • Especially: http://nonprofitorgs.wordpress.com/2011/01/10/list-of-tools-resources-and-nonprofit-service-providers-covered-in-the-book/ Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by

25. Favorite Books • The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change • The Networked Nonprofit: Connecting with Social Media to Drive Change • Pre-order: • Social Media for Social Good: A How-to Guide for Nonprofits Wireless Network (no password required): BLOGHER #BlogHer11 #BH11pathchange Brought to you by