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HRD Professional as Internal Change Agent

HRD Professional as Internal Change Agent. Presentation by Dr. Heinz Maise. Change. Attitude. Behaviour. Results. Culture Management. Strategy. Structure. Economic and Market Forces. Political and Culture Forces. Human Resources. Instruments to start the change.

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HRD Professional as Internal Change Agent

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  1. HRD Professional as Internal Change Agent Presentation by Dr. Heinz Maise

  2. Change Attitude Behaviour Results

  3. Culture Management Strategy Structure Economic and Market Forces Political and Culture Forces Human Resources

  4. Instruments to start the change • Managment by Objectives • Cost Reduction Program • Quality Program • Corporate Identity • Corporate Strategy • Customer Orientation • Market Orientation • New Structure • Training Program • Management Guidelines

  5. Concept Strategy

  6. ConflictTop Management with Central Functions Organisation: Wants always details and wants from me a decision. Controller: Delivers only lists and paper and needs to long. Auditor: Knows only what’s not allowed. EDP: Have each solution but never ready. Lawyer: Knows all reasons way its not possible. Public Relation: Should get rid off the journalists. Personnel: The chairman of the workers council is still claiming to me.

  7. Why strategies fail ? • Changing Environment • Corporate Culture doesn´t fit • Lack of Resources • Ineffictive realisation of action programmes • Unsatisfactory Results Environment - Controlling Strategic Controlling Result - Controlling

  8. Company Change Agent

  9. Dimensions of the new Management Customer Orientation Result Orientation Employee Orientation

  10. Development of the Corporate Culture • Consistency - Top down • Explanation and Discussion of the Culture with the staff and workers • Corporate Philosophy • Corporate Image • Recruiting • Information Policy • Communication Management

  11. Results Employee to will- Willingness/Motivation to be able- Capability to permit- Practicability Executives

  12. Five P´s processes policy personnel products partners

  13. Self-Responsibility To make the employee successful.

  14. Have a closer look to Professional Change Agent

  15. Profil of a Change Agent Knowledge Behaviour Leadership

  16. External / Internal

  17. Transformation Realisation Change program Initiation Program Adapt to the Corporate Culture Changing Environment RESULTS

  18. Using the formal aspects of the culture we started with: Management Guidelines "Customer Orientation" Company Strategy Company guiding principles (Objectives) Change of the Organizational structure Change Process

  19. Orientated toward demand ! Relevant functional groups New staff Planning of successors Stratetic Competency Integration Personnel Development Personnel Training Program

  20. External Change Agent

  21. Internal Change Agent

  22. How to change Organizations Manage- ment Manage- ment Others Others Staff Central Units Decentral Units

  23. What are they feeling aboutCorporate Strategy?

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