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Sport as an Agent for Social Change

Sport as an Agent for Social Change. Module D: Lesson 2 Grade 11 Active, Healthy Lifestyles. Introduction. Participation in sport is vital to society. Canadians love sport. Gives them pleasure Helps define who we are. Contributes to our identity as Canadians .

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Sport as an Agent for Social Change

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  1. Sport as an Agent for Social Change Module D: Lesson 2 Grade 11 Active, Healthy Lifestyles

  2. Introduction • Participation in sport is vital to society. • Canadians love sport. • Gives them pleasure • Helps define who we are. • Contributes to our identity as Canadians. • 8 million people in 2004 were involved in sport in Canada. • Volunteers, Attendees ect. • Many unaware how sport affects us. • Directly and Indirectly • Sport changes us as individuals and communities. • Eg. Enhance skills, health • Affects our economy • Eg. Creating jobs • Contributes to shaping our culture and national identities.

  3. The Media and Sport Partnerships • Connectedness of Sport • Print media • Electronic media • Sport, sport media, large corporations and business are all linked • Educate consumers (history, players, strategies = armchair experts) • Create excitement (upcoming events, avid consumers, sig. game) • Create emotional attachments (focus on athletes with injury) • Provide a form of recreation and entertainment (great value in relieving stress) • Relate stories on social concerns • Racial discrimination and inequities (player positions, team names-logos) • Sport economics (profits, salaries, endorsements) • Gender inequities (salaries, opportunity) • Sport ethics (cheating, fighting, gambling) • Technological advancements (equipment) • Substance use and abuse (steroids, alcohol)

  4. Activity • You are in charge of creating an advertisement poster for an upcoming sporting event. • (Eg. Women’s Fifa Soccer 2015). • Within your brochure, you will need to pretend to secure several sponsorship companies as well as venues for your sport should be on the poster. • Be sure to include the following: • Ticket Price, Locations, Dates of the event, twitter, facebook and web site accounts. Also include a mock email.

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