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Corporate Graduates Megan, Arull, Vikneshh, Tianna and Nimai

Corporate Graduates Megan, Arull, Vikneshh, Tianna and Nimai. THE MARKETING PLAN. Overview. Product/Service: Robotics' club Place: Fletchers Meadow Secondary School Target Audience : Parents Plan: Social networking ( i.e facebook, twitter) Youtube

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Corporate Graduates Megan, Arull, Vikneshh, Tianna and Nimai

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  1. Corporate Graduates Megan, Arull, Vikneshh, Tianna and Nimai THE MARKETINGPLAN

  2. Overview • Product/Service: Robotics' club • Place: Fletchers Meadow Secondary School • Target Audience: Parents • Plan: • Social networking (i.e facebook, twitter) • Youtube • Parent council (Thursday's): Advocating Robots • Our mission is to find sponsors through the parents, who can aid us with equipment, and any financial necessities

  3. Goal • The Robotics’ club at FMSS is For the Inspiration and Recognition of Science and Technology (FIRST), which targets the youth to engage in further studies and careers within science, technology and engineering. They pursue this mission primarily through running robotics competitions for school-age students at the elementary, junior high school and senior high school levels.

  4. Slogan “A Robot And A Dream Is All You Need“ Is the slogan created by The Corporate Graduates. This slogan was created through the process of brainstorming. When we realized that every individual has their own imagination We believe each individual can come up with the most enticing ideas which can aid the club, and help develop one of the best robots in the world

  5. Detailed plan • Parents council meeting where we have a small section in the library about robotics. • Text message and e-mail the parents, to provide a brief information to parents. • Invite parents to the Hershey center to see how the robots work. • Use the storyboard or the brochure to reach people in our school, place announcements.

  6. Product • The Robotics’ club is our product. The club will demonstrate how we not only use the robot for the benefit of the competitions, but to retrieve all sorts of support and sponsorships from our students, parents

  7. Pricing What You need to do to become a partner: • Donate Food • Become a Mentor • Money • Parent’s Company’s help (i.e. Unused equipment and parts)

  8. Social Media Plan • We are planning to initiate the use of social media platforms such as Facebook , Twitter, and YouTube . The social media plan will grab the attention of users as the visuals will be vibrant and attractive.

  9. The Brochure

  10. The Brochure

  11. The Website

  12. STORYBOARD “What is Robotics?” This scene is generally used to grab the attention of viewers (Also known as the hook). This scene tells viewers, what this commercial is about.

  13. STORYBOARD This scene gives an entertaining introduction to robotics. It portrays enthusiastic teens involved in the robotics club. This scene also gives an intake/brief description of the FMSS Robotics.

  14. STORYBOARD In this scene it portrays what Arrowbots is, and where it takes place.

  15. STORYBOARD This scene shows all the achievements and awards FMSS’s past robotics teams have won including scholarships. This shows parents what can be gained for them and their child.

  16. STORYBOARD This scene evokes what parents can do to help contribute to the FMSS Robotics. This scene emphasizes the things you can do, such as donate, and create sponsors.

  17. STORYBOARD This scene shows who to contact or whom to donate to. Is also emphasizes the fact that this is for your children’s future.

  18. Commercial

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