H571 – Week 8

1. H571 – Week 8 • Clarification of final paper • Small-group activity • Diffusion of Innovations Theory • Amber • Community-Based Research • Israel et al paper • Alonso & Caitlin • Parker et al paper • Richard

2. Small-Group Activity In your small group discuss your assigned question(s). Where appropriate consider examples. Present your question(s) and key ideas to the class.

3. 1. How important are mass media in the diffusion of innovative health promotion interventions? At what phase? 2. When might fast dissemination/diffusion of an innovation in health promotion be inappropriate? 3. How can interventions be both disseminated through multiple communities and community-developed? 4. What is the role of community-based action in diffusion of an innovative intervention? Under what conditions is reinvention of an intervention appropriate? 5. What concepts are common between DIT and CBPR? How do the principles of CBPR relate to the elements of DIT? 6. How can the conflicting roles (and power) of researchers and community members be reconciled? Does CBPR bias researchers’ objectivity? Does this matter? How can it be avoided or minimized? 7. How can CBPR help professionals facilitate the diffusion of appropriate, effective innovations through already existing or strengthened social systems and communication channels? 8. How could you integrate the DIT and principles of CBPR to address the varying agendas of groups involved in childhood obesity prevention? 9. What barriers do researchers face when entering a new community? How can they be overcome? What barriers do public health practitioners (e.g., state or county officials) face when entering a new community? How can they be overcome? 10. How can theories DIT and CBPR be used together to build coalitions, and then disseminate interventions -- among underserved populations? How could DIT and CBPR be used together to build capacity and community efficacy, use change agents, and use/develop social structure?

4. Implications of Community-Based Approaches for Health Promotion Practice Communities are increasingly key settings for health promotion Building community capacity is increasingly a focal outcome of health promotion Different approaches to community-based health promotion interventions reflect differing conceptualizations of community(e.g., worksites, media, schools, neighborhoods) A whole CBPR course online: http://www.cbprcurriculum.info/