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The Physical Web

The Physical Web. Robert T. Coneybeer Managing Director. The Physical Web. COMPUTING. CONNECTIVITY. PHYSICAL CONTEXT. The Physical Web. COMPUTING. COMPUTING. 1964 IBM System/360 Monthly rental: $2,700./mo (base) Purchase price: $133,000. (base). = 1/400 (size & weight). 1985

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The Physical Web

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  1. The Physical Web Robert T. Coneybeer Managing Director

  2. The Physical Web COMPUTING CONNECTIVITY PHYSICAL CONTEXT

  3. The Physical Web COMPUTING

  4. COMPUTING 1964 IBM System/360 Monthly rental: $2,700./mo (base) Purchase price: $133,000. (base) = 1/400 (size & weight) 1985 IBM PC XT Price: $2,700. = 50x (CPU) 2005 Apple 5G iPod Price: $250. = 4,000x (storage) = 40x (CPU)

  5. COMPUTING 1 : 1,000,000 ENIAC Mainframe 1 : 1,000 Minicomputer Workstation Computers : People PC 1 : 1 Laptop PDA Phone 1,000 : 1 Motes Time

  6. CONNECTIVITY

  7. CONNECTIVITY 1700 1800 1900 2000 WiFi Radio Telephone Carrier Pigeons Cell Phones Telegraph Wireless Telegraph TV Satellites Computer Networks

  8. CONNECTIVITY

  9. PHYSICAL CONTEXT

  10. What is PHYSICAL CONTEXT? characteristics of the “Real World” • location • temperature • pressure • sound • power usage • motion • light & images • direction • radiation • chemicals & gases

  11. PHYSICAL CONTEXT characteristics of the real world are measured with sensors - devices that measure physical characteristics and convert them into information annual wired sensor market > $50 billion

  12. PHYSICAL CONTEXT sensors ... ... are everywhere!

  13. but ... sensors are not connected to the Internet ... yet!

  14. Energy Management

  15. Conditional Tracking (NOT RFID) Healthcare Packages Perishables

  16. Pricing & Promotion

  17. Digital Signage

  18. Market Timing – Why Now? 1995 viable business models 2000 2005 2010+ + Cost, size & capabilities all dramatically improving Internet Connectivity

  19. Potential Business Models • Product sales • sell initial product, then sell further services • Lead generation • based on free services • Software & technology licensing • mixture of one-time charge, per-unit royalties, and maintenance

  20. All major photo-sharing sites, including: Home Wi-Fi Access Point Eye-Fi Internet Server Public Wi-Fi Hotspot Mac & PC at home

  21. Lead generation

  22. + Community,self-improvement

  23. Summary • Real world + Internet = Physical Web • Strong businesses here – both in applications and infrastructure • Requires blend of consumer and infrastructure expertise and experience

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