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(Insert prospect’s name or logo)

Promotion  Performance  People. (Insert prospect’s name or logo). The Power of Green. What’s In Store Meeting Agenda. Internet Power – A snapshot of the Internet rental prospect Promotion – Driving qualified rental prospects to your communities

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(Insert prospect’s name or logo)

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  1. Promotion Performance  People (Insert prospect’s name or logo) The Power of Green

  2. What’s In StoreMeeting Agenda • Internet Power – A snapshot of the Internet rental prospect • Promotion – Driving qualified rental prospects to your communities • Performance – Qualified leads = A low cost-per-lease • People – A team of professionals offers training and support • Questions/Conclusion

  3. 78% of people say the Internet is the most useful source of rental housing information** Internet Power 170 million people are connected in the US* 20% of all U.S. households move each year, and 90% of them research their move on the Internet† *Media Metrix, December 2005 **Frank N Magid Associates, July 2005 †2000 Fannie Mae Housing Survey

  4. Internet leads have toured your community online Gathered more information than with any other medium Narrowed choices down to 2-3 communities that meet their requirements Prospects are highly qualified! Highly Qualified Prospects 300K+ Apartments.com monthly visitors expect to move within the next two weeks!

  5. Research Resources 90% of people looking for rental housing use the Internet and Web sites to research rental housing information vs. 51% for generic print guides* Internet/Web sites Newspapers Free rental magazines/guides Friends/family members/colleagues For rent signs Property managers/doormen Broker/real estate agent *Frank N Magid Associates, July 2005

  6. Only Internet advertising service backed by six of the nation’s leading media companies Affiliate network of more than 170 newspaper and television Web sites Industry leader since 1998 Promotion Solid Media Partners & Local Reach

  7. Exclusive apartment content provider for 170 newspaper Web sites including 36 of the top 50 markets across the country Promotion Vast National Exposure

  8. More than $50 million in annual newspaper advertising exposure drives traffic to Apartments.com 1/2 page weekly print commitment per newspaper Total Sunday circulation of more than 24 million Promotion Promotional Power of Local Newspapers

  9. Promotion Newspaper Web Sites Drive Traffic • Newspaper Web sites use Apartments.com co-brand site to drive prospects to your community

  10. Promotion Local Online Distribution • Apartments.com provides in-depth apartment content to sites ranked #1 and #2 in local markets • Drives renters to Apartments.com ads and generates leads for properties

  11. Promotion Local Partnerships • Local partnerships drive traffic to Apartments.com through fixed advertising positioning and co-branded site

  12. Promotion Search Engine Marketing Apartments.com invests in driving traffic through major search engines

  13. Promotion Sponsored Listings • Purchase top positioning within major search engine “Sponsor Results” • 200,000+ purchased keywords • Targeted nationally and to major cities nationwide

  14. Promotion Natural Listing Optimization • Apartments.com optimizes the site to enhance natural listing result performance • 60% of search engine users click on natural listings over sponsored listings* • Ranks #1 across all major search engines in natural listings for the most common searched term “Apartments”** *DM News, May 2004 **Web Position Gold, September 2005

  15. Promotion National Results Across all major search engines, Apartments.com consistently receives the best average sponsored and natural listing placement vs. rental category competitors for the top searched keywords Apartments.com receives premium exposure more than 10.7 million times per month on the top 10 keyword searches alone! *Estimate based on Overture Search Volume, November 2005.

  16. Apartments.com Position vs. (NAME OF COMPETITOR) on (SEARCH ENGINE) Sponsored Listings Rank Natural Listings Rank Apartments.com 1 1 Competitor 2 2 Promotion Local Market Results CITY NAME Search Engine Marketing • XX,XXX monthly searches performed on the keywords “CITY Apartments” • Premium positioning in sponsored and natural results

  17. Best URL in the industry Easy for renters to remember and understand Intuitive – Renters type “Apartments.com” into their browser, even if they have never seen an ad Promotion Easy Rental Site to Find

  18. Performance Highly Qualified Leads • Pre-qualified leads are sent directly from prospects to Apartments.com advertisers • National average monthly leads-per-property : *Based on YTD 2005 average data.

  19. Performance A Low Cost Advertising Resource • Internet Listing Services provide a cost-per-lead and lease at about one-third of print resources • Apartments.com is cited as having the lowest cost-per-lead and lease of any purchased advertising resource, where locator leads are cited as having the highest cost per lead/lease Source: Joshua Tree Consulting Multifamily Management and Strategy, Steve Lefkovits, “Why Rent.com Sold for $415 Million in Cash”

  20. Leads = 41/month* $359 = $8.75 per lead 41 10% Conversion = 4.1 leases/month $359 = $87.56 per lease 4.1 Performance Calculating A Low Cost-Per-Lease *Based on YTD 2005 lead and lease average figures and 2006 rate card.

  21. Apartments.com brings you high quality leads for a fraction of the cost of print guides or locator services. Performance Cost-Per-Lease Comparison Average Cost-Per-Lease Cost Comparison Average Cost-Per- Lead $8.75 Apartments.com $87.56 Online Locator Service n/a $312.50 Apartment Magazine $35.00 $350.00 Note: Print guide costs compiled from a phone survey conducted by Apartments.com in 11 major U.S.markets. Costs are based on full page color ads with a 12x/yr frequency. A.com calculated on avg. 41 leads/month with a 10% conversion rate. Locator based on 50% of 1st month average national rent of $625 (USCB).

  22. Renters can search for properties from national level to property name Search Parameters City/State (w/radius search) Zip Code (w/radius search) Property Name Web ID Corporate Housing Search options allow renters to be as general or specific as necessary when searching for a property online Performance Multiple Search Options

  23. Detailed search process can qualify renters on 29 amenities Search matching - Properties that match most closely with specified amenities are returned first in search results The outcome – your properties receive qualified leads! Performance Qualified Search Results

  24. Performance Premium Positioning = Outstanding Results Apartments.com Featured Community Listing advertisers experience increased leads to their communities – some by as much as 100% • Exclusive, premium positioning within Apartments.com search results pages • Limited positions offered per area/per month • Puts properties above the competition and one click away from the community’s ad

  25. Easy to Scan Search Results Renters prefer to see a key property characteristics including price, location and photo for each property returned in search results Professional PhotosApartment hunters experience the best view of your community with unlimited interior and exterior photos taken by professional digital photographers Performance Premium Ad Packages

  26. Virtual Tours - Give renters a 360º view of your community Floorplans - Show layouts for each of your models Text descriptions – Describe the community and provide unique amenities/attributes Printable brochure - Formatted, print-friendly brochure of your community Interactive mapping and driving directions - Lead qualified renters directly to your front door Custom Web Address Unique toll-free phone number Performance Detailed & Visual Property Listings

  27. Apartments.com is #1 in site stickiness Media Metrix, 2005 YTD average More page views per visitor than any other rental site Renters see more pages of your ad Performance Ads That Keep Renters Interested Average Page Views Per Visitor YTD 2005 – Media Metrix For Rent Apts.com Apt Guide Rent.com RentNet

  28. Update your ad online anytime Changes appear live on the site within one hour Modify rent ranges, amenities, community descriptions, office hours, driving directions, and more! Property or management company level passwords available Performance Ability to Update 24/7

  29. Performance Daily Lead Activity • Leads are sent to Apartments.com advertisers in a variety of formats • Direct Leads – Prospects contact the property directly seeking information • Phone- Unique StandardCall toll-free number assigned to all advertising properties • Email • Fax • Indirect leads – Prospect shows interest in property and plans contact at a later time • Printable Brochure • Driving Directions • Property Web Site Link

  30. Performance Weekly Activity Reports • Weekly activity reports are sent to Hot Lead destination • Details email, fax and phone lead activity for the week prior • Includes all essential information to make contact with prospect • Helps ensure all leads receive appropriate follow-up • Additional resource to track lead to lease conversion

  31. Performance Monthly Activity Reports • Monthly activity reports provided to each management company and their properties • Management company reports show an overview, including monthly leads for each property • Property reports show detailed ad results and tracking information for a specific property • Helps you calculate ROI - gives you total # leads and ad impressions

  32. Performance Online Reporting • Puts your Apartments.com lead data a click away • 24/7, secure access • View complete lead details, traffic and performance summaries • Generate and export lead data reports

  33. Performance Lead Response Tracking Tools • Apartments.com provides a “secret shopping” feature for all customers • Self-service tool to send anonymous leads to designated properties • Free feature with 24/7 access • Easy to track results • Ensure leads sent to your leasing office(s): • Receive timely feedback • Receive complete and accurate response • Receive response free of grammar and spelling errors On average, 49% of leads sent from online advertising sources do not receive follow-up!

  34. Local service and consulting from attentive, in-market representatives A staff of professionals who have property and management company experience Dedicated account management and customer service teams Professional digital photographers People Our People are Your People

  35. Teaches leasing professionals how to transform leads into revenue Understanding Internet leads Follow-up and response techniques Tracking and evaluation of online marketing activities Locally conducted by Apartments.com sales team People Apartments.com University Training

  36. AIMCO Equity Residential Pinnacle Realty Management Lincoln Property Archstone-Smith United Dominion Realty Trust Trammell Crow Residential Alliance Holdings LLC Sentinel Real Estate Corp. Endorsement of 90% of the Top 50 Management Companies • Greystar Real Estate Partners, LLC • Fairfield Residential • Camden Property Trust • Gables Residential Trust • Edward Rose Building Enterprises • Home Properties • ConAm • Winn Residential • AvalonBay Communities

  37. The Bottom Line: Your Success We have leased 50% of the traffic that we get from Apartments.com and only 34% from all other sources combined! Crystal Gillespie Carol Oaks Apartments Fort Worth, TX We’re much happier with Apartments.com than any print guide out there! Steve Hanson Brittany Apartments Tampa. FL We have been using Apartments.com for a month and have already had two leases…it has paid for itself! Wendy Roque Camden Forest Charlotte, NC Apartments.com gets an A+ for customer service. None of the other dot com companies call to ask how we’re doing with our ad! Shirley Bodenmiller Village Green of Bellville Bellville, MI

  38. Thank You!

  39. Optional Slides The following slides can be added to your presentation on an “as need” basis.

  40. Typical Apartments.com Visitor*: 18-34 years old (81% are 25+) 76% have household income of $35K+ (53% have HHI of 50K+) College educated Without children Likely to move within 1 year Have been online over 4 years Online every day The fastest growing segment of the apartment industry is households with 50K+ income NMHC White Paper, June 2001 Internet Savvy Renters *@Plan, Winter 2005

  41. According to Media Metrix, Apartments.com is #1 most visited Internet Listing Service rental site Unique visitors to the site continue to grow year over year 22% Increase Promotion A Highly Visited Online Partner Monthly Apartments.com Unique Visitors YTD 2004-05 *Internal Reporting

  42. Promotion Promotional Power Drives Traffic to You! Affiliate Traffic 25% Purchased Traffic 40% 60% of traffic to Apartments.com is not accessible to competitors Organic Traffic 35%

  43. Promotion Maximum Local Reach WesternAffiliate Newspapers & Partner Sites

  44. Promotion Maximum Local Reach SouthernAffiliate Newspapers & Partner Sites

  45. Promotion Maximum Local Reach EasternAffiliate Newspapers & Partner Sites

  46. Promotion Maximum Local Reach MidwestAffiliate Newspapers & Partner Sites

  47. Record breaking lead numbers in 2005* 40% Increase Performance Effective Lead Generation Average Leads Per Property, YTD Comparison Leads Per Property 41 29 *Internal Reporting

  48. Performance Apartments.com can deliver 20% of your leases for less than 11% of your budget A Low Cost-Per-Lease *Based on 2005 YTD average Lead Per Property figures and average 2006 Platinum Package rate

  49. Performance Seasonal, Weather & HUD Photo Corrections Before • Apartment.com’s graphic enhancement services edit photos to correct seasonal, weather or HUD issues • Standard services include: • Replacing stormy skies with blue skies • Replacing snow with grass • Removing fallen leaves • Filling empty or covered pools with water • Adding flowers • Removing holiday decorations • Removing glare • No photos are enhanced with items not actually present at the property After

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