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Health Literacy: Getting to Organizational Change

Health Literacy: Getting to Organizational Change. John Parmer, Ph.D. Health Communication Specialist Centers for Disease Control and Prevention January 30, 2013. Office of the Director. Office of the Associate Director for Communication. Key Message.

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Health Literacy: Getting to Organizational Change

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  1. Health Literacy: Getting to Organizational Change John Parmer, Ph.D. Health Communication Specialist Centers for Disease Control and Prevention January 30, 2013 Office of the Director Office of the Associate Director for Communication

  2. Key Message It is time to commit to measurable organizational change.

  3. Presentation Questions • What are the key developments in health literacy in the U.S. ? • How has the Department of Health and Human Services (HHS) contributed to health literacy improvement? • Where can we go from here?

  4. The Gap

  5. Health Literacy of U.S. Adults 12% 36%

  6. Cycle of Crisis Care: A Patient Experience

  7. Key Developments and Activities $95 MILLION

  8. Public health approach to health literacy • (add image of cover) http://health.gov/communication/HLActionPlan/pdf/Health_Literacy_Action_Plan.pdf

  9. Seven Goal Areas • 1. Health information creation and dissemination • 2. Healthcare services • 3. Early childhood through university education • 4. Community-based services • 5. Partnership and collaboration • 6. Research and evaluation • 7. Dissemination of evidence-based practice

  10. 10 Clear communication about health insurance • 1 • Supportive leadership • 9 • High-risk situational strategies • 2 • Full integration • 8 • Easy-to-use health content Attributes of a Health Literate Organization • 3 • Ready workforce • 7 • Easy access to services • 4 • Inclusive practices • 5 • Needs-based approach • 6 • Confirmed understanding Source: Adapted from Brach C, Dreyer B, Schyve P, Hernandez LM, Baur C, Lemerise AJ, Parker R. 2012. Attributes of a Health Literate Organization,   www.iom.edu/Activities/PublicHealth/~/media/Files/Activity%20Files/PublicHealth/HealthLiteracy/10attributes.pdf

  11. Health Literate Care: A Patient Experience

  12. Clear Communication Index • List of 22 items to score communication products • Items identified through review of scientific research in communication and related disciplines • 7 areas • Main Message and Call to Action • Language • Information Design • State of Science • Behavioral Recommendations • Numbers • Risk

  13. What’s Next? • Organizational change • Individual organizations • Industry, government, education and non-profit sectors • Elements of organizational change • Mine the research for practice insights • Create and implement off-the-shelf products • Track and report progress • Document what organizations are doing differently • Document impact on policy-relevant outcomes

  14. Thank you! What questions do you have? www.cdc.gov/healthliteracy http://blogs.cdc.gov/healthliteracy/ Office of the Director Office of the Associate Director for Communication

  15. National Action Plan to Improve Health Literacy • Full text • http://www.health.gov/communication/HLActionPlan/ • Resources for goals and strategies • http://www.cdc.gov/healthliteracy/PlanAct/index.html

  16. Professional Resources: Free Training from HHS • http://www.cdc.gov/healthliteracy/GetTrainingCE.html • http://www.hrsa.gov/healthliteracy/ • https://cccm.thinkculturalhealth.hhs.gov/

  17. Professional Resources: Health Literacy Websites • www.cdc.gov/healthliteracy • http://ahrq.hhs.gov/browse/hlitix.htm • http://www.ihs.gov/healthcommunications/ • http://www.nih.gov/clearcommunication/ • http://www.health.gov/communication/literacy/ • http://www.hsph.harvard.edu/healthliteracy/index.htm • http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=1&lvlID=3

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