A BRAILSFORD & DUNLAVEY PRACTICE GROUP

1. WINTER BASEBALL MEETINGS FORUM December 8, 2013 A BRAILSFORD & DUNLAVEY PRACTICE GROUP

2. ABOUT B&D VENUES

3. ABOUT B&D VENUES INSPIRE. EMPOWER. ADVANCE. • Specialized practice group focused on sports and public assembly facilities • Experience with over 45 ballpark projects • Comprehensive approach from planning through implementation

4. CATALYSTS FOR BUILDING COMMUNITY PLANNING • Market Analysis • Premium Seating Demand Analysis • Site Analysis & Concept Design • Entertainment District Planning • Athletic Master Planning • Financial Analysis & Strategy Development • Economic Impact Analysis • IMPLEMENTATION • Facility Programming • Architectural Selection • Design Management • Construction Management • Negotiations Of Leases & Development Agreements • Business Planning

5. BUILDING THE “CASE”

6. BUILDING THE CASE Market Study Project Concept Project Budget Funding Plan Planning Concept Benefits Analysis The “Deal”

7. MARKET AND DEMAND STUDY Can the market support baseball? • Demographics • Comparable and Competitive Analyses • Market Capacity • Attendance • Media Capacity • Advertising • Sponsorships • Corporate Market • Advertising • Premium Seating • Yes and how • Consensus Building • “Bankable”

8. PROJECT CONCEPT How can the project meet market demands? • Level of Play • Location • Tenants / Events • Seating Capacity • Unique Features • Total Building Program • Parking Needs • Seating Mix • Maximum Response to Market Demand • Reduces Operating Risks to Team and Municipality • Supported by Market Analysis

9. COMPREHENSIVE BUDGET What will the project cost? • Hard Costs • Soft Costs • Project Administration • Fees • Financing • LEED • Owner Contingency • Site Acquisition • Ancillary Costs • Transportation • Infrastructure • Total Costs to Deliver Project • Key Component of the “Ask” • BUDGET…Not Estimate • Supported by Project Concept

10. FUNDING PLAN How will the project be funded? • Lease Terms • Team Capital • Vendor Capital • Public Sources • Capital • Existing Taxes • New Taxes • Incremental Revenues • Combined Initiative Funding • Sources and Uses Statement • Identify “Lead” Source • Identify Risk and Exposure • Identify Responsibilities • Plan Works for All • Supported by Project Budget

11. PLANNING / DESIGN CONCEPTS What will the investment deliver? • District Plans • Ballpark Plans • Orientation • Ancillary Development Opportunities • Property Impacts • Support for Other Initiatives • Provides Ballpark Visual • Provides District Visual • Identifies Other Opportunities • Supported by All Activities

12. BENEFITS ANALYSIS What are the impacts of the project? Construction and Operations: • Jobs • Earnings • Economic Activity • Ancillary Development Benefits • Incremental Tax Revenues • Quality of Life Benefits • Proposes a Return on Investment • Builds Consensus • Supports Funding Strategies • Supported by All Activities

13. OTHER DEAL CONSIDERATIONS • Development Agreements • PLA / Union Labor • Inclusion Programs • LEED Goals • Arts Programs / Coordination • Coordination with Other Initiatives • Community Dates • Identifies Relationships • Supports Community Goals • Leverages Other Initiatives

14. CLOSING THE “CASE”

15. KEYS TO THE “CASE” • Complete Due Diligence • Consensus Building Documents • Scrutiny Proof Concept • Appropriate Presentations to and Reviews by Officials • Institutional Will • Team and Municipality Champion • Other Authority / Economic Development / Business Support • Clear Communication of the “Deal” terms • Detailed Analysis of the Costs and Benefits • Development of a Sense of Urgency • Funding Strategy – Referendum Option

16. CONCLUSION

17. CONCLUSION • Comprehensive Due Diligence Exercises • Identification of Responsibilities, Including Predevelopment Activities • Clear Communication of Project Concept, Including Associated Initiatives • Digestible Funding Plan with Responsibilities • Articulation of Project Benefits

18. WINTER BASEBALL MEETINGS FORUM December 8, 2013 A BRAILSFORD & DUNLAVEY PRACTICE GROUP