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MAKING ADS

MAKING ADS. 12 th Meeting. ADVERTISMENT. Advertising is the business of telling stories..MAKING BELIEVE. TYPES OF ADS. PRINTED ADS ONLINE ADS – ADWORDS VISUAL ADS AUDIO ADS. WHY ADS?. SIMPLE POWERFUL CONTINOUS EFFECT. TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT. 1. Keep it Simple

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MAKING ADS

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  1. MAKING ADS 12th Meeting

  2. ADVERTISMENT • Advertising is the business of telling stories..MAKING BELIEVE.

  3. TYPES OF ADS • PRINTED ADS • ONLINE ADS –ADWORDS • VISUAL ADS • AUDIO ADS

  4. WHY ADS? • SIMPLE • POWERFUL • CONTINOUS EFFECT

  5. TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT • 1. Keep it Simple • You have a few seconds, at best, to catch your prospect’s attention. Stick to a single, clear, concise message. Cut through the chaff. Omit needless words.

  6. TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT • 2. Vivid and Visual • Colors, powerful language and visual content – apart from conveying subconscious cues about your core message, these elements also help in attracting and keeping attention. • Red for Kfc and McD

  7. TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT • 3. Establish Relevance • Why is this important to me / why should I care? Make your story relevant to the largest possible audience. For more, read this excellent article on establishing ‘relevance’.

  8. TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT • 4. Prove Credibility • push the ‘exclusivity’ factor, and use celebrity endorsements to convert prospects. • We tend to laugh off celebrity endorsements but the truth is that they work on an emotional, subconscious level and as such they can never be totally discounted • Credibility comes in different sizes – social proof is one strategy, another is to use authentic research

  9. TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT • 5. Action! • Advertisers often fail to capitalize on their hard work by NOT including any actionable steps at the end of each ad. • simply adding a url at the end of the ad.Another option is to invite the audience to take action through their mobile phones. •  Whatever you do, get people to take some sort of action at the end of the advertisement. Offer some reason to take action, such as a discount voucher or free offer.

  10. TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT • Keep up the Curiosity • Make your customer come and dig more infos about your product / service

  11. TASK • Make your own advertisment! and the Lecturer will read it in front of the class for you. Audience judge the ads.

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