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Talk Radio

National Public Radio (NPR). Talk Radio. Talk Radio. Features Talk and music are fundamental codes Interpellators speak for the listeners or act as heroes of the stories

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Talk Radio

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  1. National Public Radio (NPR) Talk Radio

  2. Talk Radio • Features • Talk and music are fundamental codes • Interpellators speak for the listeners or act as heroes of the stories • Listeners want to hear stories that celebrate “us” (listeners who are of the same mind as the station, program or interpellator)

  3. NPR • History • Incorporated Feb. 26, 1970 to provide national news programming • 300 news staff from US and abroad • Mission—to present fact based, independent journalism that examines and airs diverse perspectives • Programming • News • Talk • Music • Entertainment shows (All Things Considered and Morning Edition) • Digital formats (NPR.org, podcasts and NPR Mobile)

  4. Sample Narrative • NPR Talk Show • “Can I Just Tell You” • Keep Your Hands Off My Hair

  5. Keep Your Hands Off My Hair • Narrative influenced by dialogue • NPR establishes and re-enforces brand through “the talk” STORY—underdog • Triumph of the oppressed, victimzed and/or marginalized “Other” • Underdog stories are the brand for the station THOUGHT—I (“Other”) deserve respect ... back off!

  6. Hendrix for Kids • James Marshall "Jimi" Hendrix was an American musician, singer and songwriter. Despite a limited mainstream exposure of four years, he is widely considered one of the most influential electric guitarists. • Hey Joe

  7. Intended Narrative • Narrative influenced by song • Listen to the music--what does it make you think of? STORY—underdog • Triumph of the oppressed, victimized and/or marginalized “Other” THOUGHT—I (“Other”) deserve respect cuz I’m just like you.

  8. Unintended Narrative • Narrative influenced by character • “Dead artists are better” trope • "It's funny how most people love the dead. Once you're dead, you're made for life." (Jimi Hendrix) STORY—underdog • Triumph of the oppressed, victimized and/or marginalized “Other” THOUGHT—You too can become another sad, dead celebrity

  9. Just for Fun Barack Sings Can't Touch This

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